{"id":12181,"date":"2015-03-16T17:49:28","date_gmt":"2015-03-16T14:19:28","guid":{"rendered":"http:\/\/www.irantahgig.ir\/?p=12181"},"modified":"2015-03-31T10:27:07","modified_gmt":"2015-03-31T06:57:07","slug":"%d8%b1%d8%a7%d8%a8%d8%b7%d9%87-%d9%85%db%8c%d8%a7%d9%86-%d8%a2%da%af%d8%a7%d9%87%db%8c-%d8%a7%d8%b2-%d8%a8%d8%b1%d9%86%d8%af-%d9%88-%d9%88%d9%81%d8%a7%d8%af%d8%a7%d8%b1%db%8c-%d9%85%d8%b5%d8%b1%d9%81","status":"publish","type":"post","link":"http:\/\/www.irantahgig.ir\/?p=12181","title":{"rendered":"\u0631\u0627\u0628\u0637\u0647 \u0645\u06cc\u0627\u0646 \u0622\u06af\u0627\u0647\u06cc \u0627\u0632 \u0628\u0631\u0646\u062f \u0648 \u0648\u0641\u0627\u062f\u0627\u0631\u06cc \u0645\u0635\u0631\u0641 \u06a9\u0646\u0646\u062f\u0647\/ \u0628\u0631\u0646\u062f \u062f\u0631 \u0635\u0646\u0639\u062a \u0634\u06cc\u0631 \u0628\u0633\u062a\u0647 \u0628\u0646\u062f\u06cc \u0634\u062f\u0647 \u062f\u0631 \u067e\u0627\u06a9\u0633\u062a\u0627\u0646"},"content":{"rendered":"

A study on the association between brand awareness and consumer\/brand loyalty for the packaged milk industry in Pakistan<\/span><\/p>\n

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\u0646\u0627\u0645 \u0645\u062c\u0644\u0647:\u00a0<\/strong>South Asian Journal of Management Sciences<\/span><\/span><\/p>\n

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Brand awareness remains fundamental to consumer life as the interaction initiation point to the brands. This paper put forwards the relationship of brand awareness on consumer\/ brand loyalty in the packaged milk brands in the urban Pakistan. There is evidence of brand awareness and consumer\/ brand loyalty on brand equity. The approach takes into account sources of brand equity-brand awareness, consumer\/ brand loyalty and image (perceptions \/ associations) on the sample of consumer households. This paper suggests that in Pakistan among the packaged milk brands there is no relationship between brand awareness and consumer\/ brand loyalty. In addition, testing relationship by setting perceptions as the mediating variable between brand awareness and consumer\/brand loyalty results the same. For practicing managers and marketers it is important to note that there is a need to update their understanding of the nature and role of brand awareness on convenience products which has random switch purchase behavior and low-involvement. In the current era, marketers must develop branding strategies for commodity-products such as milk packaged brands by investing and strengthening its supply chain system, to create and increase brand awareness for the milk brands in-turn to build consumer\/ brand loyalty than trying to directly build consumer\/ brand loyalty by heavy spending on promotional tools<\/span><\/p>\n

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Subhani, M. I., & Osman, M. (2011). A study on the association between brand awareness and consumer\/brand loyalty for the packaged milk industry in Pakistan<\/span><\/p>\n

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\n<\/span><\/p>\n

\t\n\n\t\t\n\t\t

\n\t\t\t200,000 \u0631\u06cc\u0627\u0644 – \u067e\u0631\u062f\u0627\u062e\u062a \u0648 \u062f\u0627\u0646\u0644\u0648\u062f \u0645\u0642\u0627\u0644\u0647 \u0628\u0647 \u0647\u0645\u0631\u0627\u0647 \u062a\u0631\u062c\u0645\u0647<\/span> <\/span><\/a>\u0646\u0647\u0627\u06cc\u06cc \u06a9\u0631\u062f\u0646 \u062e\u0631\u06cc\u062f<\/a>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t<\/svg>\n\t\t\t\t\t\t\u0645\u0648\u0631\u062f \u0628\u0647 \u0633\u0628\u062f \u062e\u0631\u06cc\u062f \u0627\u0636\u0627\u0641\u0647 \u0634\u062f\t\t\t\t\t<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t

A study on the association between brand awareness and consumer\/brand loyalty for the packaged milk industry in Pakistan \u062a\u0627\u0631\u06cc\u062e: \u06f2\u06f0\u06f1\u06f1 \u067e\u0627\u06cc\u06af\u0627\u0647: \u06af\u0648\u06af\u0644 \u0627\u0633\u06a9\u0648\u0644\u0627\u0631 \u0644\u06cc\u0646\u06a9 \u062f\u0627\u0646\u0644\u0648\u062f \u0627\u0635\u0644 \u0645\u0642\u0627\u0644\u0647<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[84,127,128,174,249],"tags":[],"_links":{"self":[{"href":"http:\/\/www.irantahgig.ir\/index.php?rest_route=\/wp\/v2\/posts\/12181"}],"collection":[{"href":"http:\/\/www.irantahgig.ir\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.irantahgig.ir\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.irantahgig.ir\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"http:\/\/www.irantahgig.ir\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=12181"}],"version-history":[{"count":5,"href":"http:\/\/www.irantahgig.ir\/index.php?rest_route=\/wp\/v2\/posts\/12181\/revisions"}],"predecessor-version":[{"id":13489,"href":"http:\/\/www.irantahgig.ir\/index.php?rest_route=\/wp\/v2\/posts\/12181\/revisions\/13489"}],"wp:attachment":[{"href":"http:\/\/www.irantahgig.ir\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=12181"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.irantahgig.ir\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=12181"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.irantahgig.ir\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=12181"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}