{"id":13157,"date":"2015-04-12T16:41:20","date_gmt":"2015-04-12T13:11:20","guid":{"rendered":"http:\/\/www.irantahgig.ir\/?p=13157"},"modified":"2015-04-12T16:41:20","modified_gmt":"2015-04-12T13:11:20","slug":"%d8%a7%d8%b9%d8%aa%d9%85%d8%a7%d8%af-%d9%85%d8%b5%d8%b1%d9%81-%d9%83%d9%86%d9%86%d8%af%d9%87-%d8%a8%d9%87-%d8%aa%d8%ac%d8%a7%d8%b1%d8%aa-%d8%a7%d9%84%d9%83%d8%aa%d8%b1%d9%88%d9%86%d9%8a%d9%83-%d8%af","status":"publish","type":"post","link":"http:\/\/www.irantahgig.ir\/?p=13157","title":{"rendered":"\u0627\u0639\u062a\u0645\u0627\u062f \u0645\u0635\u0631\u0641 \u06a9\u0646\u0646\u062f\u0647 \u0628\u0647 \u062a\u062c\u0627\u0631\u062a \u0627\u0644\u06a9\u062a\u0631\u0648\u0646\u06cc\u06a9 \u062f\u0631 \u0622\u0645\u0631\u06cc\u06a9\u0627\u060c \u0633\u0646\u06af\u0627\u067e\u0648\u0631 \u0648 \u0686\u06cc\u0646"},"content":{"rendered":"

Consumer trust in e-commerce in the United States, Singapore and China<\/span><\/p>\n

\u062a\u0627\u0631\u06cc\u062e:<\/strong> \u06f2\u06f0\u06f0\u06f7<\/span><\/p>\n

\u067e\u0627\u06cc\u06af\u0627\u0647: <\/strong>\u0627\u0644\u0632\u0648\u06cc\u0631<\/span><\/p>\n

\u0644\u06cc\u0646\u06a9 \u062f\u0627\u0646\u0644\u0648\u062f \u0627\u0635\u0644 \u0645\u0642\u0627\u0644\u0647<\/a><\/span><\/p>\n

\"OK\"<\/p>\n

\t

\n\n\t\t\n\t\t
\n\t\t\t150,000 \u0631\u06cc\u0627\u0644 – \u067e\u0631\u062f\u0627\u062e\u062a \u0648 \u062f\u0627\u0646\u0644\u0648\u062f \u0645\u0642\u0627\u0644\u0647 \u0628\u0647 \u0647\u0645\u0631\u0627\u0647 \u062a\u0631\u062c\u0645\u0647<\/span> <\/span><\/a>\u0646\u0647\u0627\u06cc\u06cc \u06a9\u0631\u062f\u0646 \u062e\u0631\u06cc\u062f<\/a>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t<\/svg>\n\t\t\t\t\t\t\u0645\u0648\u0631\u062f \u0628\u0647 \u0633\u0628\u062f \u062e\u0631\u06cc\u062f \u0627\u0636\u0627\u0641\u0647 \u0634\u062f\t\t\t\t\t<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t

<\/span><\/p>\n

\u0646\u0627\u0645 \u0645\u062c\u0644\u0647:\u00a0<\/strong>Omega<\/span><\/span><\/p>\n

\u0642\u06cc\u0645\u062a:<\/strong> \u06f1\u06f5\u06f0,\u06f0\u06f0\u06f0 \u0631\u06cc\u0627\u0644<\/span><\/p>\n

\u062a\u0639\u062f\u0627\u062f \u0635\u0641\u062d\u0627\u062a \u0627\u0646\u06af\u0644\u06cc\u0633\u06cc:<\/strong> \u06f1\u06f7<\/span><\/p>\n

\u062a\u0639\u062f\u0627\u062f \u0635\u0641\u062d\u0627\u062a \u0641\u0627\u0631\u0633\u06cc:<\/strong> \u06f2\u06f8<\/span><\/p>\n

\u06a9\u062f:<\/strong> <\/strong>\u06f1\u06f0\u06f1\u06f8\u06f1<\/span><\/p>\n

\u0686\u06a9\u06cc\u062f\u0647 \u0641\u0627\u0631\u0633\u06cc<\/span><\/h3>\n

\u0627\u06cc\u0646 \u062a\u062d\u0642\u06cc\u0642 \u0633\u0648\u0627\u0628\u0642 \u0648 \u067e\u06cc\u0627\u0645\u062f\u0647\u0627\u06cc \u0627\u0639\u062a\u0645\u0627\u062f \u0645\u0635\u0631\u0641 \u06a9\u0646\u0646\u062f\u0647 \u0631\u0627 \u062f\u0631 \u0622\u0645\u0631\u06cc\u06a9\u0627\u060c \u0633\u0646\u06af\u0627\u067e\u0648\u0631 \u0648 \u0686\u06cc\u0646 \u0628\u0631\u0631\u0633\u06cc \u0645\u06cc\u200c\u06a9\u0646\u062f. \u0646\u062a\u0627\u06cc\u062c \u0646\u0634\u0627\u0646 \u0645\u06cc\u200c\u062f\u0647\u062f \u06a9\u0647 \u0634\u0647\u0631\u062a \u0648 \u0627\u0637\u0645\u06cc\u0646\u0627\u0646 \u0633\u06cc\u0633\u062a\u0645 \u06cc\u06a9 \u0641\u0631\u0648\u0634\u0646\u062f\u0647 \u0627\u06cc\u0646\u062a\u0631\u0646\u062a\u06cc \u0648 \u06af\u0631\u0627\u06cc\u0634\u06cc \u0637\u0628\u06cc\u0639\u06cc \u0645\u0634\u062a\u0631\u06cc \u0628\u0647 \u0627\u0639\u062a\u0645\u0627\u062f \u0628\u0637\u0648\u0631 \u0642\u0637\u0639\u06cc \u0645\u0631\u0628\u0648\u0637 \u0628\u0647 \u0627\u0639\u062a\u0645\u0627\u062f \u0645\u0634\u062a\u0631\u06cc \u0645\u06cc\u200c\u0628\u0627\u0634\u062f. \u0627\u0639\u062a\u0645\u0627\u062f \u0645\u0634\u062a\u0631\u06cc \u0631\u0627\u0628\u0637\u0647 \u0645\u062b\u0628\u062a\u06cc \u0628\u0627 \u0637\u0631\u0632 \u062a\u0644\u0642\u06cc \u0648 \u0631\u0627\u0628\u0637\u0647 \u0645\u0646\u0641\u06cc \u0628\u0627 \u0631\u06cc\u0633\u06a9 \u0645\u0634\u0627\u0647\u062f\u0647 \u0634\u062f\u0647 \u062f\u0627\u0631\u062f. \u0645\u0641\u0627\u0647\u06cc\u0645 \u0641\u0648\u0642 \u0645\u0648\u0631\u062f \u0628\u062d\u062b \u0642\u0631\u0627\u0631 \u06af\u0631\u0641\u062a\u0646\u062f. <\/span><\/p>\n

\u0686\u06a9\u06cc\u062f\u0647 \u0627\u0646\u06af\u0644\u06cc\u0633\u06cc<\/span><\/h3>\n

This study examines the antecedents and consequences of consumer trust in the United States, Singapore and China. The results show that reputation and system assurance of an Internet vendor and consumers\u2019 propensity to trust are positively related to consumer trust. Consumers\u2019 trust has a positive relationship with attitude and a negative relationship with perceived risk. Implications of the results are discussed<\/span><\/p>\n

\u0645\u0634\u062e\u0635\u0627\u062a \u0627\u0633\u062a\u0646\u0627\u062f\u06cc<\/strong><\/span><\/h3>\n

Teo, T. S., & Liu, J. (2007). Consumer trust in e-commerce in the United States, Singapore and China. Omega, 35(1), 22-38<\/span><\/p>\n

\u062f\u0627\u0646\u0644\u0648\u062f \u0627\u0635\u0644 \u0645\u0642\u0627\u0644\u0647<\/span><\/h3>\n

\"10002icon\"<\/a>\u0648\u06cc\u0698\u06af\u06cc\u200c\u0647\u0627\u06cc \u0645\u0642\u0627\u0644\u0647 \u0627\u0639\u062a\u0645\u0627\u062f \u0645\u0635\u0631\u0641 \u06a9\u0646\u0646\u062f\u0647 \u0628\u0647 \u062a\u062c\u0627\u0631\u062a \u0627\u0644\u06a9\u062a\u0631\u0648\u0646\u06cc\u06a9 \u062f\u0631 \u0622\u0645\u0631\u06cc\u06a9\u0627\u060c \u0633\u0646\u06af\u0627\u067e\u0648\u0631 \u0648 \u0686\u06cc\u0646<\/span><\/h1>\n

\u0645\u0642\u0627\u0644\u0647 “\u0627\u0639\u062a\u0645\u0627\u062f \u0645\u0635\u0631\u0641 \u06a9\u0646\u0646\u062f\u0647 \u0628\u0647 \u062a\u062c\u0627\u0631\u062a \u0627\u0644\u06a9\u062a\u0631\u0648\u0646\u06cc\u06a9 \u062f\u0631 \u0622\u0645\u0631\u06cc\u06a9\u0627\u060c \u0633\u0646\u06af\u0627\u067e\u0648\u0631 \u0648 \u0686\u06cc\u0646” \u062f\u0631 \u0633\u0627\u0644 \u06f2\u06f0\u06f0\u06f7 \u062f\u0631 \u0645\u062c\u0644\u0647 Omega<\/span> \u0686\u0627\u067e \u0634\u062f\u0647 \u0648 \u062f\u0631 \u067e\u0627\u06cc\u06af\u0627\u0647 \u0627\u0637\u0644\u0627\u0639\u0627\u062a\u06cc \u0627\u0644\u0632\u0648\u06cc\u0631 \u0646\u0645\u0627\u06cc\u0647 \u0634\u062f\u0647 \u0627\u0633\u062a. \u062f\u0631 \u0627\u06cc\u0646 \u0645\u0642\u0627\u0644\u0647 \u0633\u0648\u0627\u0628\u0642 \u0648 \u067e\u06cc\u0627\u0645\u062f\u0647\u0627\u06cc \u0627\u0639\u062a\u0645\u0627\u062f \u0645\u0635\u0631\u0641 \u06a9\u0646\u0646\u062f\u0647 \u0648 \u0634\u0647\u0631\u062a \u0648 \u0627\u0637\u0645\u06cc\u0646\u0627\u0646 \u0633\u06cc\u0633\u062a\u0645 \u06cc\u06a9 \u0641\u0631\u0648\u0634\u0646\u062f\u0647 \u0627\u06cc\u0646\u062a\u0631\u0646\u062a\u06cc \u0648 \u06af\u0631\u0627\u06cc\u0634\u06cc \u0637\u0628\u06cc\u0639\u06cc \u0645\u0634\u062a\u0631\u06cc \u0628\u0647 \u0627\u0639\u062a\u0645\u0627\u062f \u0645\u0648\u0631\u062f \u0628\u062d\u062b \u0642\u0631\u0627\u0631 \u06af\u0631\u0641\u062a\u0647 \u0627\u0633\u062a. \u0647\u0645\u0686\u0646\u06cc\u0646 \u0628\u0631\u0627\u0633\u0627\u0633 \u0627\u0637\u0644\u0627\u0639\u0627\u062a \u067e\u0627\u06cc\u06af\u0627\u0647 \u0627\u0637\u0644\u0627\u0639\u0627\u062a\u06cc \u06af\u0648\u06af\u0644 \u0627\u0633\u06a9\u0648\u0644\u0627\u0631 \u0627\u06cc\u0646 \u0645\u0642\u0627\u0644\u0647 \u06f2\u06f9\u06f4 \u0628\u0627\u0631 \u0645\u0648\u0631\u062f \u0627\u0633\u062a\u0646\u0627\u062f \u0642\u0631\u0627\u0631 \u06af\u0631\u0641\u062a\u0647 \u0627\u0633\u062a.<\/span><\/p>\n

\t\n\n\t\t\n\t\t

\n\t\t\t150,000 \u0631\u06cc\u0627\u0644 – \u067e\u0631\u062f\u0627\u062e\u062a \u0648 \u062f\u0627\u0646\u0644\u0648\u062f \u0645\u0642\u0627\u0644\u0647 \u0628\u0647 \u0647\u0645\u0631\u0627\u0647 \u062a\u0631\u062c\u0645\u0647<\/span> <\/span><\/a>\u0646\u0647\u0627\u06cc\u06cc \u06a9\u0631\u062f\u0646 \u062e\u0631\u06cc\u062f<\/a>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t<\/svg>\n\t\t\t\t\t\t\u0645\u0648\u0631\u062f \u0628\u0647 \u0633\u0628\u062f \u062e\u0631\u06cc\u062f \u0627\u0636\u0627\u0641\u0647 \u0634\u062f\t\t\t\t\t<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t

Consumer trust in e-commerce in the United States, Singapore and China \u062a\u0627\u0631\u06cc\u062e: \u06f2\u06f0\u06f0\u06f7 \u067e\u0627\u06cc\u06af\u0627\u0647: \u0627\u0644\u0632\u0648\u06cc\u0631 \u0644\u06cc\u0646\u06a9 \u062f\u0627\u0646\u0644\u0648\u062f \u0627\u0635\u0644 \u0645\u0642\u0627\u0644\u0647<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[84,127,128,174,251],"tags":[],"_links":{"self":[{"href":"http:\/\/www.irantahgig.ir\/index.php?rest_route=\/wp\/v2\/posts\/13157"}],"collection":[{"href":"http:\/\/www.irantahgig.ir\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.irantahgig.ir\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.irantahgig.ir\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"http:\/\/www.irantahgig.ir\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=13157"}],"version-history":[{"count":3,"href":"http:\/\/www.irantahgig.ir\/index.php?rest_route=\/wp\/v2\/posts\/13157\/revisions"}],"predecessor-version":[{"id":15171,"href":"http:\/\/www.irantahgig.ir\/index.php?rest_route=\/wp\/v2\/posts\/13157\/revisions\/15171"}],"wp:attachment":[{"href":"http:\/\/www.irantahgig.ir\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=13157"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.irantahgig.ir\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=13157"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.irantahgig.ir\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=13157"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}