{"id":13526,"date":"2015-04-07T14:09:29","date_gmt":"2015-04-07T10:39:29","guid":{"rendered":"http:\/\/www.irantahgig.ir\/?p=13526"},"modified":"2015-04-07T14:09:29","modified_gmt":"2015-04-07T10:39:29","slug":"%d8%a7%d8%b3%d8%aa%d8%b1%d8%a7%d8%aa%da%98%db%8c-%d9%87%d8%a7%db%8c%db%8c-%d8%a8%d8%b1%d8%a7%db%8c-%d9%be%db%8c%d8%a7%d8%af%d9%87-%d8%b3%d8%a7%d8%b2%db%8c-%d9%85%d9%88%d9%81%d9%82%db%8c%d8%aa-%d8%a2","status":"publish","type":"post","link":"http:\/\/www.irantahgig.ir\/?p=13526","title":{"rendered":"\u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc \u0647\u0627\u06cc\u06cc \u0628\u0631\u0627\u06cc \u067e\u06cc\u0627\u062f\u0647 \u0633\u0627\u0632\u06cc \u0645\u0648\u0641\u0642\u06cc\u062a \u0622\u0645\u06cc\u0632 CRM"},"content":{"rendered":"

Strategies for successful CRM implementation<\/span><\/p>\n

\u062a\u0627\u0631\u06cc\u062e:<\/strong> \u06f2\u06f0\u06f0\u06f7<\/span><\/p>\n

\u067e\u0627\u06cc\u06af\u0627\u0647: <\/strong>\u0627\u0645\u0631\u0627\u0644\u062f<\/span><\/p>\n

\u0644\u06cc\u0646\u06a9 \u062f\u0627\u0646\u0644\u0648\u062f \u0627\u0635\u0644 \u0645\u0642\u0627\u0644\u0647<\/a><\/span><\/p>\n

\"OK\"<\/p>\n

\t

\n\n\t\t\n\t\t
\n\t\t\t150,000 \u0631\u06cc\u0627\u0644 – \u067e\u0631\u062f\u0627\u062e\u062a \u0648 \u062f\u0627\u0646\u0644\u0648\u062f \u0645\u0642\u0627\u0644\u0647 \u0628\u0647 \u0647\u0645\u0631\u0627\u0647 \u062a\u0631\u062c\u0645\u0647<\/span> <\/span><\/a>\u0646\u0647\u0627\u06cc\u06cc \u06a9\u0631\u062f\u0646 \u062e\u0631\u06cc\u062f<\/a>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t<\/svg>\n\t\t\t\t\t\t\u0645\u0648\u0631\u062f \u0628\u0647 \u0633\u0628\u062f \u062e\u0631\u06cc\u062f \u0627\u0636\u0627\u0641\u0647 \u0634\u062f\t\t\t\t\t<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t

<\/span><\/p>\n

\u0646\u0627\u0645 \u0645\u062c\u0644\u0647:<\/strong> Information Management & Computer Security<\/span><\/span><\/p>\n

\u0642\u06cc\u0645\u062a:<\/strong> \u06f1\u06f5\u06f0,\u06f0\u06f0\u06f0 \u0631\u06cc\u0627\u0644<\/span><\/p>\n

\u062a\u0639\u062f\u0627\u062f \u0635\u0641\u062d\u0627\u062a \u0627\u0646\u06af\u0644\u06cc\u0633\u06cc:<\/strong> \u06f1\u06f5<\/span><\/p>\n

\u062a\u0639\u062f\u0627\u062f \u0635\u0641\u062d\u0627\u062a \u0641\u0627\u0631\u0633\u06cc:<\/strong> \u06f1\u06f4<\/span><\/p>\n

\u06a9\u062f:<\/strong> <\/strong>\u06f1\u06f0\u06f2\u06f8\u06f3<\/span><\/p>\n

\u0686\u06a9\u06cc\u062f\u0647 \u0641\u0627\u0631\u0633\u06cc<\/span><\/h3>\n

\u0647\u062f\u0641:<\/strong> \u0645\u062f\u06cc\u0631\u06cc\u062a \u0631\u0648\u0627\u0628\u0637 \u0645\u0634\u062a\u0631\u06cc (CRM<\/span>) \u06cc\u06a9 \u0633\u06cc\u0633\u062a\u0645 \u0627\u0637\u0644\u0627\u0639\u0627\u062a\u06cc \u0645\u06cc\u00ad\u200c\u0628\u0627\u0634\u062f \u06a9\u0647 \u062a\u0639\u0627\u0645\u0644\u0627\u062a \u0645\u0634\u062a\u0631\u06cc \u0631\u0627 \u0628\u0627 \u0634\u0631\u06a9\u062a \u067e\u06cc\u06af\u06cc\u0631\u06cc \u06a9\u0631\u062f\u0647 \u0648 \u0628\u0647 \u06a9\u0627\u0631\u06a9\u0646\u0627\u0646 \u0627\u06cc\u0646 \u0627\u062c\u0627\u0632\u0647 \u0631\u0627 \u0645\u06cc\u00ad\u200c\u062f\u0647\u062f \u0641\u0648\u0631\u0627\u064b \u0627\u0637\u0644\u0627\u0639\u0627\u062a \u0645\u0631\u0628\u0648\u0637 \u0628\u0647 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0645\u062b\u0644 \u062e\u0631\u06cc\u062f\u00ad\u0647\u0627\u06cc \u06af\u0630\u0634\u062a\u0647\u060c \u0628\u0627\u06cc\u06af\u0627\u0646\u06cc \u062e\u062f\u0645\u0627\u062a\u060c \u0648 \u062a\u0645\u0627\u0633\u00ad\u200c\u0647\u0627\u06cc\u06cc \u0628\u0631\u0627\u06cc \u0645\u0634\u06a9\u0644\u0627\u062a \u062d\u0644 \u0634\u062f\u0647 \u0631\u0627 \u0628\u06cc\u0631\u0648\u0646 \u0628\u06a9\u0634\u0646\u062f. \u0627\u06cc\u0646 \u0645\u0642\u0627\u0644\u0647 \u062f\u0631 \u062a\u0644\u0627\u0634 \u0628\u0631\u0627\u06cc \u0627\u0631\u0627\u0626\u0647\u00ad\u200c\u06cc \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u00ad\u200c\u0647\u0627 \u0628\u0631\u0627\u06cc \u067e\u06cc\u0627\u062f\u0647\u200c\u00ad\u0633\u0627\u0632\u06cc \u0645\u0648\u0641\u0642\u06cc\u062a \u0622\u0645\u06cc\u0632 CRM<\/span> \u0648 \u0628\u062d\u062b \u0648 \u06af\u0641\u062a\u06af\u0648 \u062f\u0631\u0628\u0627\u0631\u0647\u00ad\u200c\u06cc \u0645\u0648\u0627\u0646\u0639\u06cc \u0627\u0633\u062a \u06a9\u0647 \u062f\u0631 \u0633\u0631 \u0631\u0627\u0647 CRM<\/span> \u062f\u0631 \u062a\u062c\u0627\u0631\u062a \u0627\u06cc\u0646\u062a\u0631\u0646\u062a\u06cc \u0648 \u062a\u062c\u0627\u0631\u062a \u0645\u0648\u0628\u0627\u06cc\u0644\u06cc \u0648\u062c\u0648\u062f \u062f\u0627\u0631\u0646\u062f. \u0637\u0631\u0627\u062d\u06cc\/ \u0631\u0648\u0634\u200c\u0634\u0646\u0627\u0633\u06cc\/ \u0631\u0648\u06cc\u06a9\u0631\u062f:<\/strong> \u0627\u06cc\u0646 \u0645\u0642\u0627\u0644\u0647 \u0631\u0648\u0627\u06cc\u062a \u0631\u0627 \u0628\u0627 \u0628\u062d\u062b \u0648 \u062a\u062c\u0632\u06cc\u0647 \u0648 \u062a\u062d\u0644\u06cc\u0644 \u0648 \u0622\u0646\u0627\u0644\u06cc\u0632 \u062a\u0631\u06a9\u06cc\u0628 \u0645\u06cc\u00ad\u200c\u06a9\u0646\u062f. \u06cc\u0627\u0641\u062a\u0647\u00ad\u200c\u0647\u0627:<\/strong> CRM<\/span> \u062a\u0645\u0627\u0645\u06cc \u0627\u0637\u0644\u0627\u0639\u0627\u062a \u0645\u0631\u0628\u0648\u0637 \u0628\u0647 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u062e\u0648\u062f \u0631\u0627 \u062f\u0631 \u06cc\u06a9 \u067e\u0627\u06cc\u06af\u0627\u0647 \u0627\u0637\u0644\u0627\u0639\u0627\u062a\u06cc \u0630\u062e\u06cc\u0631\u0647 \u0645\u06cc\u200c\u06a9\u0646\u062f \u0648 \u0627\u0632 \u0627\u06cc\u0646 \u062f\u0627\u062f\u0647\u200c\u00ad\u0647\u0627 \u0628\u0631\u0627\u06cc \u0647\u0645\u0627\u0647\u0646\u06af \u06a9\u0631\u062f\u0646 \u0641\u0631\u0648\u0634\u00ad\u200c\u0647\u0627\u060c \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc\u060c \u0648 \u0628\u062e\u0634\u00ad\u200c\u0647\u0627\u06cc \u0627\u0631\u0627\u0626\u0647\u00ad\u200c\u06cc \u062e\u062f\u0645\u0627\u062a \u0628\u0647 \u0645\u0634\u062a\u0631\u06cc \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0645\u06cc\u00ad\u200c\u06a9\u0646\u062f \u062a\u0627 \u0647\u0645\u0631\u0627\u0647 \u0628\u0627 \u0647\u0645 \u0628\u0631\u0627\u06cc \u0628\u0631\u0637\u0631\u0641 \u06a9\u0631\u062f\u0646 \u0646\u06cc\u0627\u0632\u00ad\u0647\u0627\u06cc \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u062e\u0648\u062f \u0628\u0647 \u0646\u062d\u0648 \u0627\u062d\u0633\u0646 \u06a9\u0627\u0631 \u06a9\u0646\u0646\u062f. \u0627\u0635\u0627\u0644\u062a\/ \u0627\u0631\u0632\u0634:<\/strong> \u0627\u06cc\u0646 \u0645\u0642\u0627\u0644\u0647 \u0646\u0634\u0627\u0646 \u0645\u06cc\u00ad\u200c\u062f\u0647\u062f \u06a9\u0647 \u0686\u06af\u0648\u0646\u0647 CRM<\/span>\u060c \u062f\u0631 \u0635\u0648\u0631\u062a\u06cc \u06a9\u0647 \u0628\u0647 \u0637\u0648\u0631 \u0635\u062d\u06cc\u062d \u0645\u0648\u0631\u062f \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0642\u0631\u0627\u0631 \u06af\u06cc\u0631\u062f\u060c \u0645\u06cc\u00ad\u200c\u062a\u0648\u0627\u0646\u062f \u0642\u0627\u0628\u0644\u06cc\u062a \u0648 \u062a\u0648\u0627\u0646\u0627\u06cc\u06cc \u0634\u0631\u06a9\u062a \u0631\u0627 \u0628\u0631\u0627\u06cc \u062f\u0633\u062a\u06cc\u0627\u0628\u06cc \u0628\u0647 \u0647\u062f\u0641 \u0646\u0647\u0627\u06cc\u06cc \u06a9\u0647 \u062d\u0641\u0638 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u062e\u0648\u062f \u0648 \u062f\u0633\u062a\u00ad\u06cc\u0627\u0628\u06cc \u0628\u0647 \u0645\u0632\u06cc\u062a \u0631\u0627\u0647\u0628\u0631\u062f\u06cc \u0646\u0633\u0628\u062a \u0628\u0647 \u0631\u0642\u0628\u0627\u06cc\u0634\u060c \u0627\u0641\u0632\u0627\u06cc\u0634 \u062f\u0647\u062f.<\/span><\/p>\n

\u0686\u06a9\u06cc\u062f\u0647 \u0627\u0646\u06af\u0644\u06cc\u0633\u06cc<\/span><\/h3>\n

\u00a0\u00a0\u00a0 Purpose:<\/strong> Customer relationship management (CRM) is an information system that tracks customers’ interactions with the firm and allows employees to instantly pull up information about the customers such as past sales, service records, outstanding records and unresolved problem calls. This paper aims to put forward strategies for successful implementation of CRM and discusses barriers to CRM in e\u2010business and m\u2010business. Design\/ methodology\/ approach:<\/strong> The paper combines narrative with argument and analysis. Findings:<\/strong> CRM stores all information about its customers in a database and uses this data to coordinate sales, marketing, and customer service departments so as to work together smoothly to best serve their customers’ needs. Originality\/ value:<\/strong> The paper demonstrates how CRM, if used properly, could enhance a company’s ability to achieve the ultimate goal of retaining customers and gain strategic advantage over its competitors<\/span><\/p>\n

\u0645\u0634\u062e\u0635\u0627\u062a \u0627\u0633\u062a\u0646\u0627\u062f\u06cc<\/strong><\/span><\/h3>\n

Nguyen, T. H., Sherif, J. S., & Newby, M. (2007). Strategies for successful CRM implementation. Information Management & Computer Security, 15(2), 102-115<\/span><\/p>\n

\u062f\u0627\u0646\u0644\u0648\u062f \u0627\u0635\u0644 \u0645\u0642\u0627\u0644\u0647<\/span><\/h3>\n

\"10002icon\"<\/a>\u0648\u06cc\u0698\u06af\u06cc\u200c\u0647\u0627\u06cc \u0645\u0642\u0627\u0644\u0647 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc \u0647\u0627\u06cc\u06cc \u0628\u0631\u0627\u06cc \u067e\u06cc\u0627\u062f\u0647 \u0633\u0627\u0632\u06cc \u0645\u0648\u0641\u0642\u06cc\u062a \u0622\u0645\u06cc\u0632 CRM<\/span><\/h1>\n

\u0645\u0642\u0627\u0644\u0647 “\u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc \u0647\u0627\u06cc\u06cc \u0628\u0631\u0627\u06cc \u067e\u06cc\u0627\u062f\u0647 \u0633\u0627\u0632\u06cc \u0645\u0648\u0641\u0642\u06cc\u062a \u0622\u0645\u06cc\u0632 CRM” \u062f\u0631 \u0633\u0627\u0644 \u06f2\u06f0\u06f0\u06f7 \u062f\u0631 \u0645\u062c\u0644\u0647 Information Management & Computer Security<\/span> \u0686\u0627\u067e \u0634\u062f\u0647 \u0648 \u062f\u0631 \u067e\u0627\u06cc\u06af\u0627\u0647 \u0627\u0637\u0644\u0627\u0639\u0627\u062a\u06cc \u0627\u0645\u0631\u0627\u0644\u062f \u0646\u0645\u0627\u06cc\u0647 \u0634\u062f\u0647 \u0627\u0633\u062a. \u062f\u0631 \u0627\u06cc\u0646 \u0645\u0642\u0627\u0644\u0647 \u0645\u062f\u06cc\u0631\u06cc\u062a \u0631\u0648\u0627\u0628\u0637 \u0645\u0634\u062a\u0631\u06cc (CRM) \u0648\u00a0\u0645\u0648\u0627\u0646\u0639 \u0645\u0648\u062c\u0648\u062f \u062f\u0631 CRM \u062f\u0631 \u062a\u062c\u0627\u0631\u062a \u0627\u06cc\u0646\u062a\u0631\u0646\u062a\u06cc \u0648 \u062a\u062c\u0627\u0631\u062a \u0645\u0648\u0628\u0627\u06cc\u0644\u06cc \u0645\u0648\u0631\u062f \u0628\u062d\u062b \u0642\u0631\u0627\u0631 \u06af\u0631\u0641\u062a\u0647 \u0627\u0633\u062a. \u0647\u0645\u0686\u0646\u06cc\u0646 \u0628\u0631\u0627\u0633\u0627\u0633 \u0627\u0637\u0644\u0627\u0639\u0627\u062a \u067e\u0627\u06cc\u06af\u0627\u0647 \u0627\u0637\u0644\u0627\u0639\u0627\u062a\u06cc \u06af\u0648\u06af\u0644 \u0627\u0633\u06a9\u0648\u0644\u0627\u0631 \u0627\u06cc\u0646 \u0645\u0642\u0627\u0644\u0647 \u06f1\u06f7\u06f3 \u0628\u0627\u0631 \u0645\u0648\u0631\u062f \u0627\u0633\u062a\u0646\u0627\u062f \u0642\u0631\u0627\u0631 \u06af\u0631\u0641\u062a\u0647 \u0627\u0633\u062a.<\/span><\/p>\n

\t\n\n\t\t\n\t\t

\n\t\t\t150,000 \u0631\u06cc\u0627\u0644 – \u067e\u0631\u062f\u0627\u062e\u062a \u0648 \u062f\u0627\u0646\u0644\u0648\u062f \u0645\u0642\u0627\u0644\u0647 \u0628\u0647 \u0647\u0645\u0631\u0627\u0647 \u062a\u0631\u062c\u0645\u0647<\/span> <\/span><\/a>\u0646\u0647\u0627\u06cc\u06cc \u06a9\u0631\u062f\u0646 \u062e\u0631\u06cc\u062f<\/a>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t<\/svg>\n\t\t\t\t\t\t\u0645\u0648\u0631\u062f \u0628\u0647 \u0633\u0628\u062f \u062e\u0631\u06cc\u062f \u0627\u0636\u0627\u0641\u0647 \u0634\u062f\t\t\t\t\t<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t

Strategies for successful CRM implementation \u062a\u0627\u0631\u06cc\u062e: \u06f2\u06f0\u06f0\u06f7 \u067e\u0627\u06cc\u06af\u0627\u0647: \u0627\u0645\u0631\u0627\u0644\u062f \u0644\u06cc\u0646\u06a9 \u062f\u0627\u0646\u0644\u0648\u062f \u0627\u0635\u0644 \u0645\u0642\u0627\u0644\u0647<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[84,127,128,195,261,174,177],"tags":[],"_links":{"self":[{"href":"http:\/\/www.irantahgig.ir\/index.php?rest_route=\/wp\/v2\/posts\/13526"}],"collection":[{"href":"http:\/\/www.irantahgig.ir\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.irantahgig.ir\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.irantahgig.ir\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"http:\/\/www.irantahgig.ir\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=13526"}],"version-history":[{"count":3,"href":"http:\/\/www.irantahgig.ir\/index.php?rest_route=\/wp\/v2\/posts\/13526\/revisions"}],"predecessor-version":[{"id":14217,"href":"http:\/\/www.irantahgig.ir\/index.php?rest_route=\/wp\/v2\/posts\/13526\/revisions\/14217"}],"wp:attachment":[{"href":"http:\/\/www.irantahgig.ir\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=13526"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.irantahgig.ir\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=13526"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.irantahgig.ir\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=13526"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}