{"id":13562,"date":"2015-04-07T13:59:21","date_gmt":"2015-04-07T10:29:21","guid":{"rendered":"http:\/\/www.irantahgig.ir\/?p=13562"},"modified":"2015-04-07T14:05:20","modified_gmt":"2015-04-07T10:35:20","slug":"%d8%b1%d8%b4%d8%af-%d8%a8%d8%a7%d9%84%d8%a7%d8%aa%d8%b1-%d8%a7%d8%b2-%d8%b7%d8%b1%db%8c%d9%82-%d8%a7%d8%b3%d8%aa%d8%b1%d8%a7%d8%aa%da%98%db%8c-%d8%a7%d9%82%db%8c%d8%a7%d9%86%d9%88%d8%b3-%d8%a2%d8%a8","status":"publish","type":"post","link":"http:\/\/www.irantahgig.ir\/?p=13562","title":{"rendered":"\u0631\u0634\u062f \u0628\u0627\u0644\u0627\u062a\u0631 \u0627\u0632 \u0637\u0631\u06cc\u0642 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc \u0627\u0642\u06cc\u0627\u0646\u0648\u0633 \u0622\u0628\u06cc: \u0645\u0641\u0627\u0647\u06cc\u0645\u06cc \u0628\u0631\u0627\u06cc \u0633\u06cc\u0627\u0633\u062a \u0647\u0627\u06cc \u0627\u0642\u062a\u0635\u0627\u062f\u06cc"},"content":{"rendered":"

Higher growth through the Blue Ocean Strategy: Implications for economic policy<\/span><\/p>\n

\u062a\u0627\u0631\u06cc\u062e:<\/strong> \u06f2\u06f0\u06f1\u06f2<\/span><\/p>\n

\u067e\u0627\u06cc\u06af\u0627\u0647: <\/strong>\u0627\u0644\u0632\u0648\u06cc\u0631<\/span><\/p>\n

\u0644\u06cc\u0646\u06a9 \u062f\u0627\u0646\u0644\u0648\u062f \u0627\u0635\u0644 \u0645\u0642\u0627\u0644\u0647<\/a><\/span><\/p>\n

\"OK\"<\/p>\n

\t

\n\n\t\t\n\t\t
\n\t\t\t200,000 \u0631\u06cc\u0627\u0644 – \u067e\u0631\u062f\u0627\u062e\u062a \u0648 \u062f\u0627\u0646\u0644\u0648\u062f \u0645\u0642\u0627\u0644\u0647 \u0628\u0647 \u0647\u0645\u0631\u0627\u0647 \u062a\u0631\u062c\u0645\u0647<\/span> <\/span><\/a>\u0646\u0647\u0627\u06cc\u06cc \u06a9\u0631\u062f\u0646 \u062e\u0631\u06cc\u062f<\/a>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t<\/svg>\n\t\t\t\t\t\t\u0645\u0648\u0631\u062f \u0628\u0647 \u0633\u0628\u062f \u062e\u0631\u06cc\u062f \u0627\u0636\u0627\u0641\u0647 \u0634\u062f\t\t\t\t\t<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t

<\/span><\/p>\n

\u0646\u0627\u0645 \u0645\u062c\u0644\u0647:<\/strong> Research policy<\/span><\/span><\/p>\n

\u0642\u06cc\u0645\u062a:<\/strong> \u06f2\u06f0\u06f0,\u06f0\u06f0\u06f0 \u0631\u06cc\u0627\u0644<\/span><\/p>\n

\u062a\u0639\u062f\u0627\u062f \u0635\u0641\u062d\u0627\u062a \u0627\u0646\u06af\u0644\u06cc\u0633\u06cc:<\/strong> \u06f1\u06f1<\/span><\/p>\n

\u062a\u0639\u062f\u0627\u062f \u0635\u0641\u062d\u0627\u062a \u0641\u0627\u0631\u0633\u06cc:<\/strong> \u06f2\u06f2<\/span><\/p>\n

\u06a9\u062f:<\/strong> <\/strong>\u06f1\u06f0\u06f2\u06f9\u06f7<\/span><\/p>\n

\u0686\u06a9\u06cc\u062f\u0647 \u0641\u0627\u0631\u0633\u06cc<\/span><\/h3>\n

\u0631\u0634\u062f \u0628\u0627\u0644\u0627\u062a\u0631\u060c \u0647\u062f\u0641 \u0627\u0635\u0644\u06cc \u0634\u0631\u06a9\u062a\u200c\u0647\u0627\u060c \u062f\u0648\u0644\u062a\u200c\u0647\u0627 \u0648 \u062c\u0648\u0627\u0645\u0639 \u0627\u0633\u062a. \u0633\u06cc\u0627\u0633\u062a\u200c\u0647\u0627\u06cc \u0627\u0642\u062a\u0635\u0627\u062f\u06cc \u0627\u063a\u0644\u0628 \u062f\u0631 \u062a\u0644\u0627\u0634 \u0628\u0631\u0627\u06cc \u0631\u0633\u06cc\u062f\u0646 \u0628\u0647 \u0627\u06cc\u0646 \u0647\u062f\u0641\u060c \u0634\u0631\u06a9\u062a\u200c\u0647\u0627\u06cc\u06cc \u0628\u0627 \u0627\u0646\u062f\u0627\u0632\u0647 \u0645\u0634\u062e\u0635 \u06a9\u0647 \u062f\u0631 \u0635\u0646\u0627\u06cc\u0639 \u062e\u0627\u0635\u06cc \u06a9\u0627\u0631 \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f \u0648 \u0628\u0631 \u0631\u0648\u06cc \u0641\u0639\u0627\u0644\u06cc\u062a\u200c\u0647\u0627\u06cc \u06a9\u0633\u0628 \u0648 \u06a9\u0627\u0631 \u062e\u0627\u0635\u06cc \u062a\u0645\u0631\u06a9\u0632 \u062f\u0627\u0631\u0646\u062f\u060c \u0631\u0627 \u0647\u062f\u0641 \u0642\u0631\u0627\u0631 \u0645\u06cc\u200c\u062f\u0647\u0646\u062f. \u0627\u06cc\u0646 \u0631\u0648\u06cc\u06a9\u0631\u062f \u0628\u0647 \u0633\u06cc\u0627\u0633\u062a\u200c\u06af\u0630\u0627\u0631\u06cc\u060c \u06a9\u0627\u0633\u062a\u06cc\u200c\u0647\u0627\u06cc \u0642\u0627\u0628\u0644 \u062a\u0648\u062c\u0647\u06cc \u062f\u0627\u0631\u062f \u0648 \u0628\u0647 \u0646\u0638\u0631 \u0645\u06cc\u200c\u0631\u0633\u062f \u062f\u0631 \u0627\u0641\u0632\u0627\u06cc\u0634 \u0631\u0634\u062f \u0627\u0642\u062a\u0635\u0627\u062f\u06cc \u0628\u0647 \u0637\u0648\u0631 \u06a9\u0627\u0645\u0644 \u0645\u0648\u062b\u0631 \u0646\u06cc\u0633\u062a. \u0645\u0627 \u06cc\u06a9 \u0631\u0648\u0634 \u062c\u062f\u06cc\u062f \u0628\u0631\u0627\u06cc \u0633\u06cc\u0627\u0633\u062a\u06af\u0630\u0627\u0631\u06cc \u0631\u0627 \u0646\u0634\u0627\u0646 \u0645\u06cc\u200c\u062f\u0647\u06cc\u0645 \u06a9\u0647 \u0646\u0627\u0634\u06cc \u0627\u0632 \u062f\u06cc\u062f\u06af\u0627\u0647 \u06a9\u0627\u0631\u0622\u0641\u0631\u06cc\u0646\u06cc \u0627\u0633\u062a. \u0627\u06cc\u0646 \u0631\u0648\u06cc\u06a9\u0631\u062f \u0628\u0647 \u0628\u0631\u0631\u0633\u06cc \u0686\u0627\u0631\u0686\u0648\u0628 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc \u06a9\u0633\u0628 \u0648 \u06a9\u0627\u0631 \u0645\u0648\u0641\u0642 – \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc \u0627\u0642\u06cc\u0627\u0646\u0648\u0633 \u0622\u0628\u06cc – \u0628\u0631\u0627\u06cc \u06a9\u0634\u0641 \u0634\u0631\u0627\u06cc\u0637 \u0644\u0627\u0632\u0645 \u0628\u0631\u0627\u06cc \u0631\u0634\u062f \u0628\u0627\u0644\u0627 \u0645\u06cc\u200c\u067e\u0631\u062f\u0627\u0632\u062f. \u0645\u0627 \u0628\u0631 \u0631\u0648\u06cc \u062f\u0627\u062f\u0647 \u0647\u0627\u06cc \u062a\u062c\u0631\u0628\u06cc \u0628\u0631\u0627\u06cc \u062f\u0648 \u0645\u0648\u0631\u062f \u06a9\u0633\u0628 \u0648 \u06a9\u0627\u0631 \u0645\u0648\u0641\u0642 \u0628\u0627 \u0631\u0634\u062f \u0628\u0627\u0644\u0627 \u06cc\u0639\u0646\u06cc \u0622\u0647\u0648\u06cc \u0627\u0633\u0644\u0648\u0646\u06cc \u0648 Amazon.com\u060c \u0622\u0632\u0645\u0627\u06cc\u0634 \u0627\u0646\u062c\u0627\u0645 \u0645\u06cc\u200c\u062f\u0647\u06cc\u0645. \u0646\u062a\u0627\u06cc\u062c \u0628\u0647 \u062f\u0633\u062a \u0622\u0645\u062f\u0647 \u0641\u0627\u0635\u0644\u0647 \u0628\u06cc\u0646 \u0633\u0637\u062d \u0633\u06cc\u0627\u0633\u062a\u200c\u0647\u0627\u06cc \u06a9\u0644\u0627\u0646 \u0627\u0642\u062a\u0635\u0627\u062f\u06cc \u0628\u0631\u0627\u06cc \u062f\u0633\u062a\u06cc\u0627\u0628\u06cc \u0628\u0647 \u0631\u0634\u062f \u0628\u0627\u0644\u0627\u062a\u0631 \u0648 \u0633\u0637\u062d \u0631\u0634\u062f \u062e\u0631\u062f \u06a9\u0633\u0628 \u0648 \u06a9\u0627\u0631 \u0631\u0627 \u0646\u0634\u0627\u0646 \u0645\u06cc\u200c\u062f\u0647\u062f. \u06cc\u0627\u0641\u062a\u0647\u200c\u0647\u0627 \u0646\u0634\u0627\u0646\u200c\u062f\u0647\u0646\u062f\u0647 \u06cc\u06a9 \u062a\u063a\u06cc\u06cc\u0631 \u062f\u0631 \u062a\u0645\u0631\u06a9\u0632 \u0633\u06cc\u0627\u0633\u062a\u200c\u0647\u0627\u06cc \u0627\u0642\u062a\u0635\u0627\u062f\u06cc \u0627\u0632 \u0634\u0631\u06a9\u062a\u200c\u0647\u0627\u06cc \u0628\u0627 \u0627\u0646\u062f\u0627\u0632\u0647 \u062e\u0627\u0635\u060c \u0635\u0646\u0627\u06cc\u0639 \u0648 \u0641\u0639\u0627\u0644\u06cc\u062a\u200c\u0647\u0627\u06cc \u06a9\u0633\u0628 \u0648 \u06a9\u0627\u0631 \u062e\u0627\u0635 \u0628\u0647 \u062a\u0639\u0627\u0648\u0646 \u0648 \u0647\u0645\u06a9\u0627\u0631\u06cc \u0628\u06cc\u0646 \u0634\u0631\u06a9\u062a\u200c\u0647\u0627\u06cc \u0628\u0627 \u0627\u0646\u062f\u0627\u0632\u0647\u200c\u0647\u0627\u06cc \u0645\u062e\u062a\u0644\u0641\u060c \u0646\u0648\u0622\u0648\u0631\u06cc \u0627\u0631\u0632\u0634 \u0648 \u0627\u06cc\u062c\u0627\u062f \u0628\u0627\u0632\u0627\u0631\u0647\u0627\u06cc \u0628\u0644\u0627\u0645\u0646\u0627\u0632\u0639 \u0627\u0633\u062a.<\/span><\/p>\n

\u0686\u06a9\u06cc\u062f\u0647 \u0627\u0646\u06af\u0644\u06cc\u0633\u06cc<\/span><\/h3>\n

Higher growth is a key goal of companies, governments, and societies. Economic policies often attempt to attain this goal by targeting companies of certain sizes that operate in specific industries and focus on a specific business activity. This approach to policy making has considerable shortcomings and seems to be less than fully effective in increasing economic growth. We suggest a new approach to policy making that stems directly from the entrepreneurial perspective. This approach examines a successful business strategy framework \u2013 the Blue Ocean Strategy \u2013 to discover conditions for high growth. We test the propositions on empirical data for two cases of successful high-growth business, namely Slovenian gazelles and Amazon.com. The results reveal a gap between the macro level of economic policy making to achieve higher growth and the micro level of business growth. The findings call for a change in the focus of economic policies on specific size companies, industries, and business activities to intraindustry cooperation, collaboration between companies of different sizes, value innovation, and creation of uncontested markets<\/span><\/p>\n

\u0645\u0634\u062e\u0635\u0627\u062a \u0627\u0633\u062a\u0646\u0627\u062f\u06cc<\/strong><\/span><\/h3>\n

Lindi\u010d, J., Bavda\u017e, M., & Kova\u010di\u010d, H. (2012). Higher growth through the Blue Ocean Strategy: Implications for economic policy. Research policy, 41(5), 928-938<\/span><\/p>\n

\u062f\u0627\u0646\u0644\u0648\u062f \u0627\u0635\u0644 \u0645\u0642\u0627\u0644\u0647<\/span><\/h3>\n

\"10002icon\"<\/a>\u0648\u06cc\u0698\u06af\u06cc\u200c\u0647\u0627\u06cc \u0645\u0642\u0627\u0644\u0647 \u0631\u0634\u062f \u0628\u0627\u0644\u0627\u062a\u0631 \u0627\u0632 \u0637\u0631\u06cc\u0642 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc \u0627\u0642\u06cc\u0627\u0646\u0648\u0633 \u0622\u0628\u06cc: \u0645\u0641\u0627\u0647\u06cc\u0645\u06cc \u0628\u0631\u0627\u06cc \u0633\u06cc\u0627\u0633\u062a \u0647\u0627\u06cc \u0627\u0642\u062a\u0635\u0627\u062f\u06cc<\/span><\/h1>\n

\u0645\u0642\u0627\u0644\u0647 “\u0631\u0634\u062f \u0628\u0627\u0644\u0627\u062a\u0631 \u0627\u0632 \u0637\u0631\u06cc\u0642 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc \u0627\u0642\u06cc\u0627\u0646\u0648\u0633 \u0622\u0628\u06cc: \u0645\u0641\u0627\u0647\u06cc\u0645\u06cc \u0628\u0631\u0627\u06cc \u0633\u06cc\u0627\u0633\u062a \u0647\u0627\u06cc \u0627\u0642\u062a\u0635\u0627\u062f\u06cc” \u062f\u0631 \u0633\u0627\u0644 \u06f2\u06f0\u06f1\u06f2 \u062f\u0631 \u0645\u062c\u0644\u0647\u00a0Research policy<\/span> \u0686\u0627\u067e \u0634\u062f\u0647 \u0648 \u062f\u0631 \u067e\u0627\u06cc\u06af\u0627\u0647 \u0627\u0637\u0644\u0627\u0639\u0627\u062a\u06cc \u0627\u0644\u0632\u0648\u06cc\u0631 \u0646\u0645\u0627\u06cc\u0647 \u0634\u062f\u0647 \u0627\u0633\u062a. \u062f\u0631 \u0627\u06cc\u0646 \u0645\u0642\u0627\u0644\u0647\u00a0\u0628\u0631\u0631\u0633\u06cc \u0686\u0627\u0631\u0686\u0648\u0628 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc \u06a9\u0633\u0628 \u0648 \u06a9\u0627\u0631 \u0645\u0648\u0641\u0642 – \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc \u0627\u0642\u06cc\u0627\u0646\u0648\u0633 \u0622\u0628\u06cc – \u0628\u0631\u0627\u06cc \u06a9\u0634\u0641 \u0634\u0631\u0627\u06cc\u0637 \u0644\u0627\u0632\u0645 \u0628\u0631\u0627\u06cc \u0631\u0634\u062f \u0628\u0627\u0644\u0627 \u0645\u0648\u0631\u062f \u0628\u062d\u062b \u0642\u0631\u0627\u0631 \u06af\u0631\u0641\u062a\u0647 \u0627\u0633\u062a. \u0647\u0645\u0686\u0646\u06cc\u0646 \u0628\u0631\u0627\u0633\u0627\u0633 \u0627\u0637\u0644\u0627\u0639\u0627\u062a \u067e\u0627\u06cc\u06af\u0627\u0647 \u0627\u0637\u0644\u0627\u0639\u0627\u062a\u06cc \u06af\u0648\u06af\u0644 \u0627\u0633\u06a9\u0648\u0644\u0627\u0631 \u0627\u06cc\u0646 \u0645\u0642\u0627\u0644\u0647 \u06f6 \u0628\u0627\u0631 \u0645\u0648\u0631\u062f \u0627\u0633\u062a\u0646\u0627\u062f \u0642\u0631\u0627\u0631 \u06af\u0631\u0641\u062a\u0647 \u0627\u0633\u062a.<\/span><\/p>\n

\t\n\n\t\t\n\t\t

\n\t\t\t200,000 \u0631\u06cc\u0627\u0644 – \u067e\u0631\u062f\u0627\u062e\u062a \u0648 \u062f\u0627\u0646\u0644\u0648\u062f \u0645\u0642\u0627\u0644\u0647 \u0628\u0647 \u0647\u0645\u0631\u0627\u0647 \u062a\u0631\u062c\u0645\u0647<\/span> <\/span><\/a>\u0646\u0647\u0627\u06cc\u06cc \u06a9\u0631\u062f\u0646 \u062e\u0631\u06cc\u062f<\/a>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t<\/svg>\n\t\t\t\t\t\t\u0645\u0648\u0631\u062f \u0628\u0647 \u0633\u0628\u062f \u062e\u0631\u06cc\u062f \u0627\u0636\u0627\u0641\u0647 \u0634\u062f\t\t\t\t\t<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t

Higher growth through the Blue Ocean Strategy: Implications for economic policy \u062a\u0627\u0631\u06cc\u062e: \u06f2\u06f0\u06f1\u06f2 \u067e\u0627\u06cc\u06af\u0627\u0647: \u0627\u0644\u0632\u0648\u06cc\u0631 \u0644\u06cc\u0646\u06a9 \u062f\u0627\u0646\u0644\u0648\u062f \u0627\u0635\u0644 \u0645\u0642\u0627\u0644\u0647<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[84,127,128,195,262],"tags":[],"_links":{"self":[{"href":"http:\/\/www.irantahgig.ir\/index.php?rest_route=\/wp\/v2\/posts\/13562"}],"collection":[{"href":"http:\/\/www.irantahgig.ir\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.irantahgig.ir\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.irantahgig.ir\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"http:\/\/www.irantahgig.ir\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=13562"}],"version-history":[{"count":4,"href":"http:\/\/www.irantahgig.ir\/index.php?rest_route=\/wp\/v2\/posts\/13562\/revisions"}],"predecessor-version":[{"id":14213,"href":"http:\/\/www.irantahgig.ir\/index.php?rest_route=\/wp\/v2\/posts\/13562\/revisions\/14213"}],"wp:attachment":[{"href":"http:\/\/www.irantahgig.ir\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=13562"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.irantahgig.ir\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=13562"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.irantahgig.ir\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=13562"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}