{"id":14536,"date":"2015-04-15T14:09:02","date_gmt":"2015-04-15T10:39:02","guid":{"rendered":"http:\/\/www.irantahgig.ir\/?p=14536"},"modified":"2015-04-15T16:03:23","modified_gmt":"2015-04-15T12:33:23","slug":"%d8%aa%d9%84%d9%81%d9%86-%d9%87%d8%a7%db%8c-%d9%87%d9%85%d8%b1%d8%a7%d9%87-%d8%b1%d8%a7%d9%87%d8%b2%d9%86-%db%8c%da%a9-%d8%a7%d8%b3%d8%aa%d8%b1%d8%a7%d8%aa%da%98%db%8c-%d8%a7%d9%82%db%8c%d8%a7%d9%86","status":"publish","type":"post","link":"http:\/\/www.irantahgig.ir\/?p=14536","title":{"rendered":"\u062a\u0644\u0641\u0646 \u0647\u0627\u06cc \u0647\u0645\u0631\u0627\u0647 \u0631\u0627\u0647\u0632\u0646: \u06cc\u06a9 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc \u0627\u0642\u06cc\u0627\u0646\u0648\u0633 \u0622\u0628\u06cc"},"content":{"rendered":"

Bandit cellphones: A blue ocean strategy<\/span><\/p>\n

\u062a\u0627\u0631\u06cc\u062e:<\/strong> \u06f2\u06f0\u06f1\u06f0<\/span><\/p>\n

\u067e\u0627\u06cc\u06af\u0627\u0647: <\/strong>\u0627\u0644\u0632\u0648\u06cc\u0631<\/span><\/p>\n

\u0644\u06cc\u0646\u06a9 \u062f\u0627\u0646\u0644\u0648\u062f \u0627\u0635\u0644 \u0645\u0642\u0627\u0644\u0647<\/a><\/span><\/p>\n

\"OK\"<\/span><\/p>\n

\t

\n\n\t\t\n\t\t
\n\t\t\t150,000 \u0631\u06cc\u0627\u0644 – \u067e\u0631\u062f\u0627\u062e\u062a \u0648 \u062f\u0627\u0646\u0644\u0648\u062f \u0645\u0642\u0627\u0644\u0647 \u0628\u0647 \u0647\u0645\u0631\u0627\u0647 \u062a\u0631\u062c\u0645\u0647<\/span> <\/span><\/a>\u0646\u0647\u0627\u06cc\u06cc \u06a9\u0631\u062f\u0646 \u062e\u0631\u06cc\u062f<\/a>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t<\/svg>\n\t\t\t\t\t\t\u0645\u0648\u0631\u062f \u0628\u0647 \u0633\u0628\u062f \u062e\u0631\u06cc\u062f \u0627\u0636\u0627\u0641\u0647 \u0634\u062f\t\t\t\t\t<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t

<\/span><\/p>\n

\u0646\u0627\u0645 \u0645\u062c\u0644\u0647:<\/strong> Technology in society<\/span><\/span><\/p>\n

\u0642\u06cc\u0645\u062a:<\/strong> \u06f1\u06f5\u06f0,\u06f0\u06f0\u06f0 \u0631\u06cc\u0627\u0644<\/span><\/p>\n

\u062a\u0639\u062f\u0627\u062f \u0635\u0641\u062d\u0627\u062a \u0627\u0646\u06af\u0644\u06cc\u0633\u06cc:<\/strong> \u06f5<\/span><\/p>\n

\u062a\u0639\u062f\u0627\u062f \u0635\u0641\u062d\u0627\u062a \u0641\u0627\u0631\u0633\u06cc:<\/strong> \u06f1\u06f1<\/span><\/p>\n

\u06a9\u062f:<\/strong> <\/strong>\u06f1\u06f0\u06f3\u06f1\u06f6<\/span><\/p>\n

\u0686\u06a9\u06cc\u062f\u0647 \u0641\u0627\u0631\u0633\u06cc<\/span><\/h3>\n

\u0628\u0627\u0632\u0627\u0631 \u062a\u0644\u0641\u0646 \u0628\u0631\u0627\u06cc \u0633\u0627\u0644\u200c\u0647\u0627 \u062a\u062d\u062a \u0633\u0644\u0637\u0647 \u0628\u0631\u0646\u062f\u0647\u0627\u06cc \u062c\u0647\u0627\u0646\u06cc \u0634\u0631\u06a9\u062a\u200c\u0647\u0627\u06cc \u062a\u062c\u0627\u0631\u06cc \u0642\u0631\u0627\u0631 \u062f\u0627\u0634\u062a\u0647 \u0627\u0633\u062a. \u0628\u0627 \u0627\u06cc\u0646 \u062d\u0627\u0644\u060c \u062a\u0644\u0641\u0646\u200c\u0647\u0627\u06cc \u0647\u0645\u0631\u0627\u0647\u00ab\u0631\u0627\u0647\u0632\u0646\u00bb (\u0628\u0647 \u0639\u0646\u0648\u0627\u0646 \u0645\u062b\u0627\u0644\u060c \u0628\u062f\u0648\u0646 \u0628\u0631\u0646\u062f \u06cc\u0627 \u0628\u0627 \u0628\u0631\u0646\u062f \u0646\u0627\u0634\u0646\u0627\u062e\u062a\u0647 \u0628\u0627 \u0646\u0627\u0645 \u062a\u062c\u0627\u0631\u06cc \u062a\u0644\u0641\u0646\u200c\u0647\u0627\u06cc \u0647\u0645\u0631\u0627\u0647 \u00ab\u062c\u0639\u0628\u0647 \u0633\u0641\u06cc\u062f\u00bb) \u06cc\u06a9 \u0645\u062f\u0644 \u06a9\u0633\u0628 \u0648 \u06a9\u0627\u0631 \u062c\u062f\u06cc\u062f \u0631\u0627 \u0645\u0639\u0631\u0641\u06cc \u06a9\u0631\u062f\u0647\u200c\u0627\u0646\u062f \u06a9\u0647 \u0642\u0648\u0627\u0639\u062f \u0628\u0627\u0632\u06cc \u0631\u0627 \u062a\u063a\u06cc\u06cc\u0631 \u0645\u06cc\u200c\u062f\u0647\u062f. \u0647\u0632\u06cc\u0646\u0647 \u067e\u0627\u06cc\u06cc\u0646 \u0648 \u0628\u0627\u0644\u0627 \u0628\u0648\u062f\u0646 \u0627\u0631\u0632\u0634 \u0627\u0641\u0632\u0648\u062f\u0647 \u0627\u0632 \u0648\u06cc\u0698\u06af\u06cc\u200c\u0647\u0627\u06cc \u062a\u0644\u0641\u0646\u200c\u0647\u0627\u06cc \u0647\u0645\u0631\u0627\u0647 \u0631\u0627\u0647\u0632\u0646 \u0627\u0633\u062a. \u06a9\u0634\u0648\u0631\u0647\u0627\u06cc \u062f\u0631 \u062d\u0627\u0644 \u062a\u0648\u0633\u0639\u0647 \u0628\u0627\u0632\u0627\u0631 \u0628\u0627\u0644\u0642\u0648\u0647 \u0639\u0638\u06cc\u0645\u06cc \u0628\u0631\u0627\u06cc \u0631\u0634\u062f \u0641\u0631\u0648\u0634 \u062a\u0644\u0641\u0646 \u0647\u0645\u0631\u0627\u0647 \u0631\u0627\u0647\u0632\u0646 \u062f\u0627\u0631\u0646\u062f. MediaTek<\/span> (\u0628\u0632\u0631\u06af\u062a\u0631\u06cc\u0646 \u062a\u0627\u0645\u06cc\u0646\u200c\u06a9\u0646\u0646\u062f\u0647 \u062a\u0631\u0627\u0634\u0647 \u0628\u0631\u0627\u06cc \u062a\u0644\u0641\u0646\u200c\u0647\u0627\u06cc \u0647\u0645\u0631\u0627\u0647 \u0631\u0627\u0647\u0632\u0646 \u062f\u0631 \u0686\u06cc\u0646) \u0648 \u0628\u0633\u06cc\u0627\u0631\u06cc \u0627\u0632 \u0634\u0631\u06a9\u062a\u200c\u0647\u0627\u06cc \u06a9\u0648\u0686\u06a9 \u0648 \u0645\u062a\u0648\u0633\u0637 \u0686\u06cc\u0646\u06cc\u060c \u06a9\u0633\u0628 \u0648 \u06a9\u0627\u0631\u0647\u0627\u06cc \u062c\u062f\u06cc\u062f\u06cc \u062f\u0631 \u062a\u0648\u0644\u06cc\u062f \u0648 \u0641\u0631\u0648\u0634 \u0627\u06cc\u0646 \u062a\u0644\u0641\u0646\u200c\u0647\u0627\u06cc \u0647\u0645\u0631\u0627\u0647 \u0627\u06cc\u062c\u0627\u062f \u0646\u0645\u0648\u062f\u0647\u200c\u0627\u0646\u062f. \u062f\u0631 \u0627\u06cc\u0646 \u0645\u0642\u0627\u0644\u0647 \u0628\u0627 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc \u0627\u0642\u06cc\u0627\u0646\u0648\u0633 \u0622\u0628\u06cc\u060c \u06a9\u0647 \u062a\u0648\u0633\u0637 Kim<\/span> \u0648 Mauborgne\u060c<\/span> \u067e\u06cc\u0634\u0646\u0647\u0627\u062f \u0634\u062f\u0647\u060c \u0628\u0647 \u062a\u062d\u0644\u06cc\u0644 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc \u062a\u0644\u0641\u0646 \u0647\u0645\u0631\u0627\u0647 \u0631\u0627\u0647\u0632\u0646 \u067e\u0631\u062f\u0627\u062e\u062a\u0647 \u0634\u062f\u0647 \u0627\u0633\u062a. \u0627\u06cc\u0646 \u062a\u062c\u0632\u06cc\u0647 \u0648 \u062a\u062d\u0644\u06cc\u0644\u060c \u06cc\u06a9 \u0645\u062b\u0627\u0644 \u062e\u0648\u0628 \u062f\u0631 \u0632\u0645\u06cc\u0646\u0647 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc \u0648 \u0646\u0648\u0622\u0648\u0631\u06cc \u062f\u0631 \u0645\u062f\u06cc\u0631\u06cc\u062a \u0641\u0631\u0627\u0647\u0645 \u0645\u06cc\u200c\u06a9\u0646\u062f. <\/span><\/p>\n

\u0686\u06a9\u06cc\u062f\u0647 \u0627\u0646\u06af\u0644\u06cc\u0633\u06cc<\/span><\/h3>\n

The cellphone market has been dominated by global brand companies for years. However, \u201cbandit\u201d cellphones (i.e., unbranded or unknown-brand \u201cwhite box\u201d cellphones) have introduced a new business model that is changing the rules of the game. Low cost, high value-added features are characteristic of bandit cellphones. Developing countries offer huge market potential for the growth of bandit cellphone sales. MediaTek (the biggest supplier of chips for bandit cellphones in China) and many small and medium-size Chinese companies have created new businesses in the manufacture and sales of these cellphones. This paper uses the blue ocean strategy, proposed by Kim and Mauborgne, to analyze the bandit cellphone strategy. This analysis provides a good example in the field of strategy and innovation management<\/span><\/p>\n

\u0645\u0634\u062e\u0635\u0627\u062a \u0627\u0633\u062a\u0646\u0627\u062f\u06cc<\/strong><\/span><\/h3>\n

Chang, S. C. (2010). Bandit cellphones: A blue ocean strategy. Technology in society, 32(3), 219-223<\/span><\/p>\n

\u062f\u0627\u0646\u0644\u0648\u062f \u0627\u0635\u0644 \u0645\u0642\u0627\u0644\u0647<\/span><\/h3>\n

\"10002icon\"<\/a>\u0648\u06cc\u0698\u06af\u06cc\u200c\u0647\u0627\u06cc \u0645\u0642\u0627\u0644\u0647 \u062a\u0644\u0641\u0646 \u0647\u0627\u06cc \u0647\u0645\u0631\u0627\u0647 \u0631\u0627\u0647\u0632\u0646: \u06cc\u06a9 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc \u0627\u0642\u06cc\u0627\u0646\u0648\u0633 \u0622\u0628\u06cc<\/span><\/h1>\n

\u0645\u0642\u0627\u0644\u0647 “\u062a\u0644\u0641\u0646 \u0647\u0627\u06cc \u0647\u0645\u0631\u0627\u0647 \u0631\u0627\u0647\u0632\u0646: \u06cc\u06a9 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc \u0627\u0642\u06cc\u0627\u0646\u0648\u0633 \u0622\u0628\u06cc” \u062f\u0631 \u0633\u0627\u0644 \u06f2\u06f0\u06f1\u06f0 \u062f\u0631 \u0645\u062c\u0644\u0647 Technology in society<\/span> \u0686\u0627\u067e \u0634\u062f\u0647 \u0648 \u062f\u0631 \u067e\u0627\u06cc\u06af\u0627\u0647 \u0627\u0637\u0644\u0627\u0639\u0627\u062a\u06cc \u0627\u0644\u0632\u0648\u06cc\u0631 \u0646\u0645\u0627\u06cc\u0647 \u0634\u062f\u0647 \u0627\u0633\u062a. \u062f\u0631 \u0627\u06cc\u0646 \u0645\u0642\u0627\u0644\u0647 \u062a\u062d\u0644\u06cc\u0644 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc \u062a\u0644\u0641\u0646 \u0647\u0645\u0631\u0627\u0647 \u0631\u0627\u0647\u0632\u0646\u00a0\u0628\u0627 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc \u0627\u0642\u06cc\u0627\u0646\u0648\u0633 \u0622\u0628\u06cc \u0645\u0648\u0631\u062f \u0628\u062d\u062b \u0642\u0631\u0627\u0631 \u06af\u0631\u0641\u062a\u0647 \u0627\u0633\u062a. \u0647\u0645\u0686\u0646\u06cc\u0646 \u0628\u0631\u0627\u0633\u0627\u0633 \u0627\u0637\u0644\u0627\u0639\u0627\u062a \u067e\u0627\u06cc\u06af\u0627\u0647 \u0627\u0637\u0644\u0627\u0639\u0627\u062a\u06cc \u06af\u0648\u06af\u0644 \u0627\u0633\u06a9\u0648\u0644\u0627\u0631 \u0627\u06cc\u0646 \u0645\u0642\u0627\u0644\u0647 \u06f8 \u0628\u0627\u0631 \u0645\u0648\u0631\u062f \u0627\u0633\u062a\u0646\u0627\u062f \u0642\u0631\u0627\u0631 \u06af\u0631\u0641\u062a\u0647 \u0627\u0633\u062a.<\/span><\/p>\n

\t\n\n\t\t\n\t\t

\n\t\t\t150,000 \u0631\u06cc\u0627\u0644 – \u067e\u0631\u062f\u0627\u062e\u062a \u0648 \u062f\u0627\u0646\u0644\u0648\u062f \u0645\u0642\u0627\u0644\u0647 \u0628\u0647 \u0647\u0645\u0631\u0627\u0647 \u062a\u0631\u062c\u0645\u0647<\/span> <\/span><\/a>\u0646\u0647\u0627\u06cc\u06cc \u06a9\u0631\u062f\u0646 \u062e\u0631\u06cc\u062f<\/a>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t<\/svg>\n\t\t\t\t\t\t\u0645\u0648\u0631\u062f \u0628\u0647 \u0633\u0628\u062f \u062e\u0631\u06cc\u062f \u0627\u0636\u0627\u0641\u0647 \u0634\u062f\t\t\t\t\t<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t

Bandit cellphones: A blue ocean strategy \u062a\u0627\u0631\u06cc\u062e: \u06f2\u06f0\u06f1\u06f0 \u067e\u0627\u06cc\u06af\u0627\u0647: \u0627\u0644\u0632\u0648\u06cc\u0631 \u0644\u06cc\u0646\u06a9 \u062f\u0627\u0646\u0644\u0648\u062f \u0627\u0635\u0644 \u0645\u0642\u0627\u0644\u0647<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[127,128,195,262],"tags":[],"_links":{"self":[{"href":"http:\/\/www.irantahgig.ir\/index.php?rest_route=\/wp\/v2\/posts\/14536"}],"collection":[{"href":"http:\/\/www.irantahgig.ir\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.irantahgig.ir\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.irantahgig.ir\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"http:\/\/www.irantahgig.ir\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=14536"}],"version-history":[{"count":4,"href":"http:\/\/www.irantahgig.ir\/index.php?rest_route=\/wp\/v2\/posts\/14536\/revisions"}],"predecessor-version":[{"id":15654,"href":"http:\/\/www.irantahgig.ir\/index.php?rest_route=\/wp\/v2\/posts\/14536\/revisions\/15654"}],"wp:attachment":[{"href":"http:\/\/www.irantahgig.ir\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=14536"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.irantahgig.ir\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=14536"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.irantahgig.ir\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=14536"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}