{"id":14769,"date":"2015-04-16T14:12:17","date_gmt":"2015-04-16T10:42:17","guid":{"rendered":"http:\/\/www.irantahgig.ir\/?p=14769"},"modified":"2015-04-16T14:16:21","modified_gmt":"2015-04-16T10:46:21","slug":"%d8%a7%d8%b1%d8%b2%db%8c%d8%a7%d8%a8%db%8c-%da%86%d9%86%d8%af-%d8%a8%d8%b9%d8%af%db%8c-%d8%b9%d9%85%d9%84%da%a9%d8%b1%d8%af-%d8%b3%d8%a7%d8%b2%d9%85%d8%a7%d9%86%db%8c-%db%8c%da%a9%d9%be%d8%a7%d8%b1","status":"publish","type":"post","link":"http:\/\/www.irantahgig.ir\/?p=14769","title":{"rendered":"\u0627\u0631\u0632\u06cc\u0627\u0628\u06cc \u0686\u0646\u062f \u0628\u0639\u062f\u06cc \u0639\u0645\u0644\u06a9\u0631\u062f \u0633\u0627\u0632\u0645\u0627\u0646\u06cc: \u06cc\u06a9\u067e\u0627\u0631\u0686\u0647 \u0633\u0627\u0632\u06cc BSC \u0648 AHP"},"content":{"rendered":"

Multidimensional assessment of organizational performance: Integrating BSC and AHP<\/span><\/p>\n

\u062a\u0627\u0631\u06cc\u062e:<\/strong> \u06f2\u06f0\u06f1\u06f2<\/span><\/p>\n

\u067e\u0627\u06cc\u06af\u0627\u0647: <\/strong>\u0627\u0644\u0632\u0648\u06cc\u0631<\/span><\/p>\n

\u0644\u06cc\u0646\u06a9 \u062f\u0627\u0646\u0644\u0648\u062f \u0627\u0635\u0644 \u0645\u0642\u0627\u0644\u0647<\/a><\/span><\/p>\n

\"OK\"<\/span><\/p>\n

\t

\n\n\t\t\n\t\t
\n\t\t\t200,000 \u0631\u06cc\u0627\u0644 – \u067e\u0631\u062f\u0627\u062e\u062a \u0648 \u062f\u0627\u0646\u0644\u0648\u062f \u0645\u0642\u0627\u0644\u0647 \u0628\u0647 \u0647\u0645\u0631\u0627\u0647 \u062a\u0631\u062c\u0645\u0647<\/span> <\/span><\/a>\u0646\u0647\u0627\u06cc\u06cc \u06a9\u0631\u062f\u0646 \u062e\u0631\u06cc\u062f<\/a>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t<\/svg>\n\t\t\t\t\t\t\u0645\u0648\u0631\u062f \u0628\u0647 \u0633\u0628\u062f \u062e\u0631\u06cc\u062f \u0627\u0636\u0627\u0641\u0647 \u0634\u062f\t\t\t\t\t<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t

<\/span><\/p>\n

\u0646\u0627\u0645 \u0645\u062c\u0644\u0647: <\/strong>Journal of business research<\/span><\/span><\/p>\n

\u0642\u06cc\u0645\u062a:<\/strong> \u06f2\u06f0\u06f0,\u06f0\u06f0\u06f0 \u0631\u06cc\u0627\u0644<\/span><\/p>\n

\u062a\u0639\u062f\u0627\u062f \u0635\u0641\u062d\u0627\u062a \u0627\u0646\u06af\u0644\u06cc\u0633\u06cc:<\/strong> \u06f1\u06f0<\/span><\/p>\n

\u062a\u0639\u062f\u0627\u062f \u0635\u0641\u062d\u0627\u062a \u0641\u0627\u0631\u0633\u06cc:<\/strong> \u06f1\u06f8<\/span><\/p>\n

\u06a9\u062f:<\/strong> <\/strong>\u06f1\u06f0\u06f3\u06f2\u06f7<\/span><\/p>\n

\u0686\u06a9\u06cc\u062f\u0647 \u0641\u0627\u0631\u0633\u06cc<\/span><\/h3>\n

\u0627\u0646\u062f\u0627\u0632\u0647\u200c\u06af\u06cc\u0631\u06cc \u0639\u0645\u0644\u06a9\u0631\u062f \u0633\u0627\u0632\u0645\u0627\u0646\u06cc \u06cc\u06a9 \u0641\u0631\u0627\u06cc\u0646\u062f \u067e\u06cc\u0686\u06cc\u062f\u0647\u200c\u0627\u06cc \u0627\u0633\u062a \u0628\u0627 \u062a\u0648\u062c\u0647 \u0628\u0647 \u0627\u06cc\u0646\u06a9\u0647 \u0639\u0645\u0644\u06a9\u0631\u062f \u0628\u062e\u0648\u062f\u06cc \u062e\u0648\u062f \u06cc\u06a9 \u067e\u062f\u06cc\u062f\u0647 \u0686\u0646\u062f \u0648\u062c\u0647\u06cc \u0627\u0633\u062a \u06a9\u0647 \u0639\u0646\u0627\u0635\u0631 \u0627\u062c\u0632\u0627\u06cc \u0622\u0646 \u0645\u0645\u06a9\u0646 \u0627\u0633\u062a \u0645\u062a\u0645\u0627\u06cc\u0632 \u0627\u0632 \u0627\u0648\u0644\u0648\u06cc\u062a\u200c\u0647\u0627\u06cc \u0645\u062f\u06cc\u0631\u06cc\u062a\u06cc \u0648 \u06cc\u0627 \u062d\u062a\u06cc \u0645\u062a\u0642\u0627\u0628\u0644\u0627\u064b \u0645\u062a\u0646\u0627\u0642\u0636 \u0628\u0627\u0634\u0646\u062f. \u0627\u06cc\u0646 \u0645\u0642\u0627\u0644\u0647 \u06cc\u06a9 \u0634\u0631\u06a9\u062a \u0645\u062e\u0627\u0628\u0631\u0627\u062a\u06cc \u0628\u0631\u0632\u06cc\u0644\u06cc \u0631\u0627 \u0628\u0631\u0627\u06cc \u0628\u0631\u0631\u0633\u06cc \u0648 \u0628\u06cc\u0627\u0646 \u0627\u062f\u063a\u0627\u0645 \u062f\u0648 \u0631\u0648\u0634 \u06a9\u0627\u0631\u062a \u0627\u0631\u0632\u06cc\u0627\u0628\u06cc \u0645\u062a\u0648\u0627\u0632\u0646 (BSC) (\u06a9\u0647 \u06cc\u06a9 \u0686\u0627\u0631\u0686\u0648\u0628 \u0686\u0634\u0645\u200c\u0627\u0646\u062f\u0627\u0632 \u0645\u062a\u0639\u062f\u062f \u0628\u0631\u0627\u06cc \u0627\u0631\u0632\u06cc\u0627\u0628\u06cc \u0639\u0645\u0644\u06a9\u0631\u062f \u0627\u0633\u062a) \u0648 \u0641\u0631\u0627\u06cc\u0646\u062f \u062a\u062d\u0644\u06cc\u0644 \u0633\u0644\u0633\u0644\u0647 \u0645\u0631\u0627\u062a\u0628\u06cc (AHP) (\u06a9\u0647 \u0627\u0628\u0632\u0627\u0631\u06cc \u0628\u0631\u0627\u06cc \u062a\u0635\u0645\u06cc\u0645\u200c\u06af\u06cc\u0631\u06cc \u062f\u0631 \u062c\u0647\u062a \u0627\u0648\u0644\u0648\u06cc\u062a \u0628\u0646\u062f\u06cc \u062f\u06cc\u062f\u06af\u0627\u0647\u200c\u0647\u0627\u06cc \u0639\u0645\u0644\u06a9\u0631\u062f \u0686\u0646\u062f\u06af\u0627\u0646\u0647 \u0648 \u0634\u0627\u062e\u0635\u200c\u0647\u0627 \u0648 \u0628\u0631\u0627\u06cc \u0627\u06cc\u062c\u0627\u062f \u06cc\u06a9 \u0627\u0633\u062a\u0627\u0646\u062f\u0627\u0631\u062f \u0648\u0627\u062d\u062f \u0628\u0631\u0627\u06cc \u0631\u062a\u0628\u0647\u200c\u0628\u0646\u062f\u06cc \u06af\u0632\u06cc\u0646\u0647\u200c\u0647\u0627 \u0645\u06cc \u0628\u0627\u0634\u062f)\u060c \u0627\u0631\u0627\u0626\u0647 \u0645\u06cc\u200c\u06a9\u0646\u062f (\u062f\u0631 \u0627\u06cc\u0646 \u0645\u0648\u0631\u062f\u060c \u0639\u0645\u0644\u06a9\u0631\u062f \u0648\u0627\u062d\u062f\u0647\u0627\u06cc \u0639\u0645\u0644\u06cc\u0627\u062a\u06cc). \u0631\u0648\u0634 \u062a\u0639\u0627\u0645\u0644 \u0648 \u062a\u06a9\u0631\u0627\u0631 \u0628\u0647 \u0647\u0645\u0631\u0627\u0647 \u06cc\u06a9 \u0631\u0648\u06cc\u06a9\u0631\u062f \u0628\u0631\u0627\u06cc \u062a\u0648\u0627\u0641\u0642 \u0633\u0627\u062e\u062a \u062f\u0631 \u0645\u06cc\u0627\u0646 \u0645\u062f\u06cc\u0631\u0627\u0646\u06cc \u0627\u0633\u062a \u06a9\u0647 \u0628\u0647 \u0627\u06cc\u062c\u0627\u062f \u0645\u0642\u0627\u062f\u06cc\u0631 \u0627\u0648\u0644\u0648\u06cc\u062a\u06cc \u0628\u0631\u0627\u06cc \u0627\u0628\u0639\u0627\u062f \u0639\u0645\u0644\u06a9\u0631\u062f \u0648 \u0634\u0627\u062e\u0635\u200c\u0647\u0627\u06cc \u0645\u0631\u0628\u0648\u0637\u0647 \u0645\u06cc\u200c\u067e\u0631\u062f\u0627\u0632\u062f. \u0627\u06cc\u0646 \u0645\u0642\u0627\u0644\u0647 \u0645\u0632\u0627\u06cc\u0627 \u0648 \u0645\u0639\u0627\u06cc\u0628 \u0637\u0631\u0627\u062d\u06cc \u0627\u06cc\u0646 \u0631\u0648\u0634 \u0631\u0627 \u0645\u0648\u0631\u062f \u0628\u062d\u062b \u0648 \u0628\u0631\u0631\u0633\u06cc \u0642\u0631\u0627\u0631 \u0645\u06cc\u200c\u062f\u0647\u062f.<\/span><\/p>\n

\u0686\u06a9\u06cc\u062f\u0647 \u0627\u0646\u06af\u0644\u06cc\u0633\u06cc<\/span><\/h3>\n

Measurement of organizational performance is a complex issue given that performance is a multifaceted phenomenon whose component elements may have distinct managerial priorities and may even be mutually inconsistent. This paper presents the case of a Brazilian telecom company to illustrate and critically analyze the integration of two methodologies, Balanced Scorecard (BSC) \u2013 a multiple perspective framework for performance assessment \u2013 and Analytic Hierarchy Process (AHP) \u2013 a decision-making tool to prioritize multiple performance perspectives and indicators and to generate a unified metric for the ranking of alternatives (in this case, performance of functional units). An iterative and interactive procedure coupled with an agreement-building approach among managers generates priority values for performance dimensions and respective indicators. The paper discusses the advantages and disadvantages of the design<\/span><\/p>\n

\u0645\u0634\u062e\u0635\u0627\u062a \u0627\u0633\u062a\u0646\u0627\u062f\u06cc<\/strong><\/span><\/h3>\n

Bentes, A. V., Carneiro, J., da Silva, J. F., & Kimura, H. (2012). Multidimensional assessment of organizational performance: Integrating BSC and AHP. Journal of business research, 65(12), 1790-1799<\/span><\/p>\n

\u062f\u0627\u0646\u0644\u0648\u062f \u0627\u0635\u0644 \u0645\u0642\u0627\u0644\u0647<\/span><\/h3>\n

\"10002icon\"<\/a>\u0648\u06cc\u0698\u06af\u06cc\u200c\u0647\u0627\u06cc \u0645\u0642\u0627\u0644\u0647 \u0627\u0631\u0632\u06cc\u0627\u0628\u06cc \u0686\u0646\u062f \u0628\u0639\u062f\u06cc \u0639\u0645\u0644\u06a9\u0631\u062f \u0633\u0627\u0632\u0645\u0627\u0646\u06cc: \u06cc\u06a9\u067e\u0627\u0631\u0686\u0647 \u0633\u0627\u0632\u06cc BSC \u0648 AHP<\/span><\/h1>\n

\u0645\u0642\u0627\u0644\u0647 “\u0627\u0631\u0632\u06cc\u0627\u0628\u06cc \u0686\u0646\u062f \u0628\u0639\u062f\u06cc \u0639\u0645\u0644\u06a9\u0631\u062f \u0633\u0627\u0632\u0645\u0627\u0646\u06cc: \u06cc\u06a9\u067e\u0627\u0631\u0686\u0647 \u0633\u0627\u0632\u06cc BSC \u0648 AHP” \u062f\u0631 \u0633\u0627\u0644 \u06f2\u06f0\u06f1\u06f2 \u062f\u0631 \u0645\u062c\u0644\u0647 Journal of business research<\/span> \u0686\u0627\u067e \u0634\u062f\u0647 \u0648 \u062f\u0631 \u067e\u0627\u06cc\u06af\u0627\u0647 \u0627\u0637\u0644\u0627\u0639\u0627\u062a\u06cc \u0627\u0644\u0632\u0648\u06cc\u0631 \u0646\u0645\u0627\u06cc\u0647 \u0634\u062f\u0647 \u0627\u0633\u062a. \u0627\u06cc\u0646 \u0645\u0642\u0627\u0644\u0647 \u0628\u0647 \u0628\u0631\u0631\u0633\u06cc\u00a0\u0627\u0646\u062f\u0627\u0632\u0647\u200c\u06af\u06cc\u0631\u06cc \u0639\u0645\u0644\u06a9\u0631\u062f \u0633\u0627\u0632\u0645\u0627\u0646\u06cc\u060c\u00a0\u0631\u0648\u0634 \u06a9\u0627\u0631\u062a \u0627\u0631\u0632\u06cc\u0627\u0628\u06cc \u0645\u062a\u0648\u0627\u0632\u0646 (BSC) \u0648 \u0641\u0631\u0627\u06cc\u0646\u062f \u062a\u062d\u0644\u06cc\u0644 \u0633\u0644\u0633\u0644\u0647 \u0645\u0631\u0627\u062a\u0628\u06cc (AHP) \u067e\u0631\u062f\u0627\u062e\u062a\u0647 \u0627\u0633\u062a. \u0647\u0645\u0686\u0646\u06cc\u0646 \u0628\u0631\u0627\u0633\u0627\u0633 \u0627\u0637\u0644\u0627\u0639\u0627\u062a \u067e\u0627\u06cc\u06af\u0627\u0647 \u0627\u0637\u0644\u0627\u0639\u0627\u062a\u06cc \u06af\u0648\u06af\u0644 \u0627\u0633\u06a9\u0648\u0644\u0627\u0631 \u0627\u06cc\u0646 \u0645\u0642\u0627\u0644\u0647 \u06f3\u06f2 \u0628\u0627\u0631 \u0645\u0648\u0631\u062f \u0627\u0633\u062a\u0646\u0627\u062f \u0642\u0631\u0627\u0631 \u06af\u0631\u0641\u062a\u0647 \u0627\u0633\u062a.<\/span><\/p>\n

\t\n\n\t\t\n\t\t

\n\t\t\t200,000 \u0631\u06cc\u0627\u0644 – \u067e\u0631\u062f\u0627\u062e\u062a \u0648 \u062f\u0627\u0646\u0644\u0648\u062f \u0645\u0642\u0627\u0644\u0647 \u0628\u0647 \u0647\u0645\u0631\u0627\u0647 \u062a\u0631\u062c\u0645\u0647<\/span> <\/span><\/a>\u0646\u0647\u0627\u06cc\u06cc \u06a9\u0631\u062f\u0646 \u062e\u0631\u06cc\u062f<\/a>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t<\/svg>\n\t\t\t\t\t\t\u0645\u0648\u0631\u062f \u0628\u0647 \u0633\u0628\u062f \u062e\u0631\u06cc\u062f \u0627\u0636\u0627\u0641\u0647 \u0634\u062f\t\t\t\t\t<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t
<\/div>\n","protected":false},"excerpt":{"rendered":"

Multidimensional assessment of organizational performance: Integrating BSC and AHP \u062a\u0627\u0631\u06cc\u062e: \u06f2\u06f0\u06f1\u06f2 \u067e\u0627\u06cc\u06af\u0627\u0647: \u0627\u0644\u0632\u0648\u06cc\u0631 \u0644\u06cc\u0646\u06a9 \u062f\u0627\u0646\u0644\u0648\u062f \u0627\u0635\u0644 \u0645\u0642\u0627\u0644\u0647<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[84,127,128,136,160,159],"tags":[],"_links":{"self":[{"href":"http:\/\/www.irantahgig.ir\/index.php?rest_route=\/wp\/v2\/posts\/14769"}],"collection":[{"href":"http:\/\/www.irantahgig.ir\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.irantahgig.ir\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.irantahgig.ir\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"http:\/\/www.irantahgig.ir\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=14769"}],"version-history":[{"count":7,"href":"http:\/\/www.irantahgig.ir\/index.php?rest_route=\/wp\/v2\/posts\/14769\/revisions"}],"predecessor-version":[{"id":15804,"href":"http:\/\/www.irantahgig.ir\/index.php?rest_route=\/wp\/v2\/posts\/14769\/revisions\/15804"}],"wp:attachment":[{"href":"http:\/\/www.irantahgig.ir\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=14769"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.irantahgig.ir\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=14769"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.irantahgig.ir\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=14769"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}