{"id":27283,"date":"2015-06-20T09:58:22","date_gmt":"2015-06-20T06:28:22","guid":{"rendered":"http:\/\/www.irantahgig.ir\/?p=27283"},"modified":"2015-06-20T09:58:22","modified_gmt":"2015-06-20T06:28:22","slug":"%d8%a8%da%a9%d8%a7%d8%b1%da%af%db%8c%d8%b1%db%8c-%d8%aa%d8%ac%d8%b2%db%8c%d9%87-%d9%88-%d8%aa%d8%ad%d9%84%db%8c%d9%84-swot-%d9%88-%d9%81%d8%b1%d8%a2%db%8c%d9%86%d8%af-ahp-%d8%a8%d8%b5%d9%88%d8%b1","status":"publish","type":"post","link":"http:\/\/www.irantahgig.ir\/?p=27283","title":{"rendered":"\u0628\u06a9\u0627\u0631\u06af\u06cc\u0631\u06cc \u062a\u062c\u0632\u06cc\u0647 \u0648 \u062a\u062d\u0644\u06cc\u0644 SWOT \u0648 \u0641\u0631\u0622\u06cc\u0646\u062f AHP \u0628\u0635\u0648\u0631\u062a \u062a\u0644\u0641\u06cc\u0642\u06cc: \u0645\u0648\u0631\u062f \u067e\u0698\u0648\u0647\u06cc \u0628\u0631\u0627\u06cc \u06cc\u06a9 \u0634\u0631\u06a9\u062a \u062a\u0648\u0644\u06cc\u062f \u06a9\u0646\u0646\u062f\u0647"},"content":{"rendered":"

Application of combined SWOT and AHP: a case study for a Manufacturing Firm<\/span><\/p>\n

\u062a\u0627\u0631\u06cc\u062e:<\/strong> \u06f2\u06f0\u06f1\u06f2<\/span><\/p>\n

\u067e\u0627\u06cc\u06af\u0627\u0647: <\/strong>\u0627\u0644\u0632\u0648\u06cc\u0631<\/span><\/p>\n

\u0644\u06cc\u0646\u06a9 \u062f\u0627\u0646\u0644\u0648\u062f \u0627\u0635\u0644 \u0645\u0642\u0627\u0644\u0647<\/a><\/span><\/p>\n

\"OK\"<\/span><\/p>\n

\t

\n\n\t\t\n\t\t
\n\t\t\t200,000 \u0631\u06cc\u0627\u0644 – \u0627\u0636\u0627\u0641\u0647 \u06a9\u0631\u062f\u0646 \u0628\u0647 \u0633\u0628\u062f \u062e\u0631\u06cc\u062f<\/span> <\/span><\/a>\u0646\u0647\u0627\u06cc\u06cc \u06a9\u0631\u062f\u0646 \u062e\u0631\u06cc\u062f<\/a>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t<\/svg>\n\t\t\t\t\t\t\u0645\u0648\u0631\u062f \u0628\u0647 \u0633\u0628\u062f \u062e\u0631\u06cc\u062f \u0627\u0636\u0627\u0641\u0647 \u0634\u062f\t\t\t\t\t<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t

<\/span><\/p>\n

\u0646\u0627\u0645 \u0645\u062c\u0644\u0647:\u00a0<\/strong>Procedia-Social and Behavioral Sciences<\/span><\/span><\/p>\n

\u0642\u06cc\u0645\u062a:<\/strong> \u06f2\u06f0\u06f0,\u06f0\u06f0\u06f0 \u0631\u06cc\u0627\u0644<\/span><\/p>\n

\u062a\u0639\u062f\u0627\u062f \u0635\u0641\u062d\u0627\u062a \u0627\u0646\u06af\u0644\u06cc\u0633\u06cc:<\/strong> \u06f1\u06f0<\/span><\/p>\n

\u062a\u0639\u062f\u0627\u062f \u0635\u0641\u062d\u0627\u062a \u0641\u0627\u0631\u0633\u06cc:<\/strong> \u06f1\u06f6<\/span><\/p>\n

\u06a9\u062f: <\/strong>\u06f4\u06f0\u06f0\u06f1\u06f3<\/span><\/p>\n

\u0686\u06a9\u06cc\u062f\u0647 \u0641\u0627\u0631\u0633\u06cc<\/span><\/h3>\n

\u062a\u062c\u0632\u06cc\u0647 \u0648 \u062a\u062d\u0644\u06cc\u0644 \u0642\u0648\u062a\u200c\u0647\u0627\u060c \u0636\u0639\u0641\u200c\u0647\u0627\u060c \u0641\u0631\u0635\u062a\u200c\u0647\u0627 \u0648 \u062a\u0647\u062f\u06cc\u062f\u0627\u062a (SWOT)\u00a0 \u0627\u0628\u0632\u0627\u0631\u06cc \u0645\u062a\u062f\u0627\u0648\u0644 \u0627\u0633\u062a \u06a9\u0647 \u0646\u0642\u0627\u0637 \u0642\u0648\u062a \u0648 \u0636\u0639\u0641 (\u0639\u0648\u0627\u0645\u0644 \u062f\u0627\u062e\u0644\u06cc) \u06cc\u06a9 \u06a9\u0627\u0631\u062e\u0627\u0646\u0647 \u06cc\u0627 \u0635\u0646\u0639\u062a \u0631\u0627 \u0628\u0647 \u0647\u0645\u0631\u0627\u0647 \u0641\u0631\u0635\u062a\u200c\u0647\u0627 \u0648 \u062a\u0647\u062f\u06cc\u062f\u0627\u062a (\u0639\u0648\u0627\u0645\u0644 \u062f\u0627\u062e\u0644\u06cc) \u062f\u0631 \u0645\u062d\u06cc\u0637 \u0628\u0627\u0632\u0627\u0631 \u0628\u0631\u0631\u0633\u06cc \u0645\u06cc\u200c\u06a9\u0646\u062f. \u062a\u062c\u0632\u06cc\u0647 \u0648 \u062a\u062d\u0644\u06cc\u0644 SWOT \u0632\u0645\u06cc\u0646\u0647\u200c\u0627\u06cc \u067e\u0627\u06cc\u0647\u200c\u0627\u06cc \u0631\u0627 \u0641\u0631\u0627\u0647\u0645 \u0645\u06cc\u200c\u0633\u0627\u0632\u062f \u06a9\u0647 \u062f\u0631 \u0622\u0646 \u062a\u062c\u0632\u06cc\u0647 \u0648 \u062a\u062d\u0644\u06cc\u0644 \u0645\u0648\u0642\u0639\u06cc\u062a\u200c\u0647\u0627\u06cc \u062a\u0635\u0645\u06cc\u0645 \u0628\u0647 \u0627\u062c\u0631\u0627 \u062f\u0631 \u0645\u06cc\u200c\u0622\u06cc\u062f. \u062f\u0631 \u0627\u06cc\u0646 \u0645\u0637\u0627\u0644\u0639\u0647\u060c \u0639\u062f\u0645 \u062a\u0639\u06cc\u06cc\u0646 \u0627\u0647\u0645\u06cc\u062a \u0631\u062a\u0628\u0647\u200c\u0628\u0646\u062f\u06cc \u0639\u0648\u0627\u0645\u0644 SWOT \u0631\u0627 \u06a9\u0647 \u062c\u0647\u062a \u062a\u0642\u0648\u06cc\u062a \u062a\u062c\u0632\u06cc\u0647 \u0648\u062a\u062d\u0644\u06cc\u0644 SWOT \u0628\u0647 \u0647\u0645\u0631\u0627\u0647 \u0631\u0648\u0634 \u062a\u0635\u0645\u06cc\u0645\u200c\u06af\u06cc\u0631\u06cc \u0686\u0646\u062f \u0645\u0639\u06cc\u0627\u0631\u06cc \u067e\u06cc\u0634\u0646\u0647\u0627\u062f \u06a9\u0631\u062f\u06cc\u0645\u060c \u0641\u0631\u0622\u06cc\u0646\u062f \u062a\u062c\u0632\u06cc\u0647 \u0648 \u062a\u062d\u0644\u06cc\u0644 \u0633\u0644\u0633\u0644\u0647 \u0645\u0631\u0627\u062a\u0628\u06cc \u0646\u0627\u0645\u06cc\u062f\u0647 \u0634\u062f. \u0631\u0648\u06cc\u06a9\u0631\u062f \u0641\u0631\u0622\u06cc\u0646\u062f \u062a\u062c\u0632\u06cc\u0647 \u0648 \u062a\u062d\u0644\u06cc\u0644 \u0633\u0644\u0633\u0644\u0647 \u0645\u0631\u0627\u062a\u0628\u06cc (AHP) \u0628\u0647 \u0645\u0642\u0627\u06cc\u0633\u0647\u200c\u0647\u0627\u06cc \u062f\u0648 \u0628\u0647 \u062f\u0648 \u062f\u0631 \u0645\u06cc\u0627\u0646 \u0639\u0648\u0627\u0645\u0644 \u06cc\u0627 \u0645\u0639\u06cc\u0627\u0631\u0647\u0627 \u062f\u0633\u062a \u0645\u06cc\u200c\u06cc\u0627\u0628\u062f \u062a\u0627 \u0622\u0646\u200c\u0647\u0627 \u0631\u0627 \u0628\u0627 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u0645\u062d\u0627\u0633\u0628\u0647 \u0645\u0642\u0627\u062f\u06cc\u0631 \u0648\u06cc\u0698\u0647 \u0627\u0648\u0644\u0648\u06cc\u062a\u200c\u0628\u0646\u062f\u06cc \u0646\u0645\u0627\u06cc\u062f. \u0647\u062f\u0641 \u0627\u0639\u0645\u0627\u0644 \u0631\u0648\u0634 \u062a\u0644\u0641\u06cc\u0642\u06cc \u0628\u0647\u0628\u0648\u062f \u062c\u0646\u0628\u0647 \u06a9\u0645\u06cc \u0628\u0631\u0646\u0627\u0645\u0647 \u0631\u06cc\u0632\u06cc \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u06a9 (\u0631\u0627\u0647\u0628\u0631\u062f\u06cc) \u0627\u0633\u062a.<\/span><\/p>\n

\u0686\u06a9\u06cc\u062f\u0647 \u0627\u0646\u06af\u0644\u06cc\u0633\u06cc<\/span><\/h3>\n

Strengths, Weaknesses, Opportunities and Threats (SWOT) analysis is a commonly used tool which examines strengths and weaknesses (internal factors) of a company or industry together with opportunities and threats (external factors) of the marketplace environment. SWOT analysis provides the basic outline in which to perform analysis of decision situations. In this study, the lack of determination of the importance ranking for the SWOT factors, we proposed to enhance SWOT analysis with multicriteria decision making technique called Analytic Hierarchy Process (AHP). AHP approach achieves pairwise comparisons among factors or criteria in order to prioritize them using the eigenvalue calculation. The aim of applying the combined method is to improve the quantitative side of strategic planning<\/span><\/p>\n

\u0645\u0634\u062e\u0635\u0627\u062a \u0627\u0633\u062a\u0646\u0627\u062f\u06cc<\/strong><\/span><\/h3>\n

G\u00f6rener, A., Toker, K., & Ulu\u00e7ay, K. (2012). Application of combined SWOT and AHP: a case study for a Manufacturing Firm. Procedia-Social and Behavioral Sciences, 58, 1525-1534<\/span><\/p>\n

\u062f\u0627\u0646\u0644\u0648\u062f \u0627\u0635\u0644 \u0645\u0642\u0627\u0644\u0647<\/span><\/h3>\n

\"10002icon\"<\/a>\u0648\u06cc\u0698\u06af\u06cc\u200c\u0647\u0627\u06cc \u0645\u0642\u0627\u0644\u0647 \u0628\u06a9\u0627\u0631\u06af\u06cc\u0631\u06cc \u062a\u062c\u0632\u06cc\u0647 \u0648 \u062a\u062d\u0644\u06cc\u0644 SWOT \u0648 \u0641\u0631\u0622\u06cc\u0646\u062f AHP \u0628\u0635\u0648\u0631\u062a \u062a\u0644\u0641\u06cc\u0642\u06cc: \u0645\u0648\u0631\u062f \u067e\u0698\u0648\u0647\u06cc \u0628\u0631\u0627\u06cc \u06cc\u06a9 \u0634\u0631\u06a9\u062a \u062a\u0648\u0644\u06cc\u062f \u06a9\u0646\u0646\u062f\u0647<\/span><\/h1>\n

\u0645\u0642\u0627\u0644\u0647 “\u0628\u06a9\u0627\u0631\u06af\u06cc\u0631\u06cc \u062a\u062c\u0632\u06cc\u0647 \u0648 \u062a\u062d\u0644\u06cc\u0644 SWOT \u0648 \u0641\u0631\u0622\u06cc\u0646\u062f AHP \u0628\u0635\u0648\u0631\u062a \u062a\u0644\u0641\u06cc\u0642\u06cc: \u0645\u0648\u0631\u062f \u067e\u0698\u0648\u0647\u06cc \u0628\u0631\u0627\u06cc \u06cc\u06a9 \u0634\u0631\u06a9\u062a \u062a\u0648\u0644\u06cc\u062f \u06a9\u0646\u0646\u062f\u0647” \u062f\u0631 \u0633\u0627\u0644 \u06f2\u06f0\u06f1\u06f2 \u062f\u0631 \u0645\u062c\u0644\u0647 Procedia-Social and Behavioral Sciences<\/span> \u0686\u0627\u067e \u0634\u062f\u0647 \u0648 \u062f\u0631 \u067e\u0627\u06cc\u06af\u0627\u0647 \u0627\u0637\u0644\u0627\u0639\u0627\u062a\u06cc \u0627\u0644\u0632\u0648\u06cc\u0631 \u0646\u0645\u0627\u06cc\u0647 \u0634\u062f\u0647 \u0627\u0633\u062a. \u0627\u06cc\u0646 \u0645\u0642\u0627\u0644\u0647 \u0628\u0647 \u0628\u0631\u0631\u0633\u06cc\u00a0\u0642\u0648\u062a\u200c\u0647\u0627\u060c \u0636\u0639\u0641\u200c\u0647\u0627\u060c \u0641\u0631\u0635\u062a\u200c\u0647\u0627 \u0648 \u062a\u0647\u062f\u06cc\u062f\u0627\u062a (SWOT) \u0648\u00a0\u0627\u0647\u0645\u06cc\u062a \u0631\u062a\u0628\u0647\u200c\u0628\u0646\u062f\u06cc \u0639\u0648\u0627\u0645\u0644 SWOT \u0631\u0627 \u062c\u0647\u062a \u062a\u0642\u0648\u06cc\u062a \u062a\u062c\u0632\u06cc\u0647 \u0648 \u062a\u062d\u0644\u06cc\u0644 SWOT \u0628\u0647 \u0647\u0645\u0631\u0627\u0647 \u0631\u0648\u0634 \u062a\u0635\u0645\u06cc\u0645\u200c\u06af\u06cc\u0631\u06cc \u0686\u0646\u062f \u0645\u0639\u06cc\u0627\u0631\u06cc \u067e\u0631\u062f\u0627\u062e\u062a\u0647 \u0627\u0633\u062a. \u0647\u0645\u0686\u0646\u06cc\u0646 \u0628\u0631\u0627\u0633\u0627\u0633 \u0627\u0637\u0644\u0627\u0639\u0627\u062a \u067e\u0627\u06cc\u06af\u0627\u0647 \u0627\u0637\u0644\u0627\u0639\u0627\u062a\u06cc \u06af\u0648\u06af\u0644 \u0627\u0633\u06a9\u0648\u0644\u0627\u0631 \u0627\u06cc\u0646 \u0645\u0642\u0627\u0644\u0647 \u06f2\u06f0 \u0628\u0627\u0631 \u0645\u0648\u0631\u062f \u0627\u0633\u062a\u0646\u0627\u062f \u0642\u0631\u0627\u0631 \u06af\u0631\u0641\u062a\u0647 \u0627\u0633\u062a.<\/span><\/p>\n

\t\n\n\t\t\n\t\t

\n\t\t\t200,000 \u0631\u06cc\u0627\u0644 – \u0627\u0636\u0627\u0641\u0647 \u06a9\u0631\u062f\u0646 \u0628\u0647 \u0633\u0628\u062f \u062e\u0631\u06cc\u062f<\/span> <\/span><\/a>\u0646\u0647\u0627\u06cc\u06cc \u06a9\u0631\u062f\u0646 \u062e\u0631\u06cc\u062f<\/a>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t<\/svg>\n\t\t\t\t\t\t\u0645\u0648\u0631\u062f \u0628\u0647 \u0633\u0628\u062f \u062e\u0631\u06cc\u062f \u0627\u0636\u0627\u0641\u0647 \u0634\u062f\t\t\t\t\t<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t

Application of combined SWOT and AHP: a case study for a Manufacturing Firm \u062a\u0627\u0631\u06cc\u062e: \u06f2\u06f0\u06f1\u06f2 \u067e\u0627\u06cc\u06af\u0627\u0647: \u0627\u0644\u0632\u0648\u06cc\u0631 \u0644\u06cc\u0646\u06a9 \u062f\u0627\u0646\u0644\u0648\u062f \u0627\u0635\u0644 \u0645\u0642\u0627\u0644\u0647<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[84,127,399,420,316],"tags":[],"_links":{"self":[{"href":"http:\/\/www.irantahgig.ir\/index.php?rest_route=\/wp\/v2\/posts\/27283"}],"collection":[{"href":"http:\/\/www.irantahgig.ir\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.irantahgig.ir\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.irantahgig.ir\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"http:\/\/www.irantahgig.ir\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=27283"}],"version-history":[{"count":2,"href":"http:\/\/www.irantahgig.ir\/index.php?rest_route=\/wp\/v2\/posts\/27283\/revisions"}],"predecessor-version":[{"id":28644,"href":"http:\/\/www.irantahgig.ir\/index.php?rest_route=\/wp\/v2\/posts\/27283\/revisions\/28644"}],"wp:attachment":[{"href":"http:\/\/www.irantahgig.ir\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=27283"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.irantahgig.ir\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=27283"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.irantahgig.ir\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=27283"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}