{"id":29959,"date":"2015-06-23T16:10:50","date_gmt":"2015-06-23T12:40:50","guid":{"rendered":"http:\/\/www.irantahgig.ir\/?p=29959"},"modified":"2015-06-23T16:10:50","modified_gmt":"2015-06-23T12:40:50","slug":"%d8%aa%d9%88%d8%b3%d8%b9%d9%87%d8%a1-%d8%a8%d8%b1%d9%86%d8%a7%d9%85%d9%87-%d8%b1%db%8c%d8%b2%db%8c-%d8%b3%d9%84%d8%b3%d9%84%d9%87-%d9%85%d8%b1%d8%a7%d8%aa%d8%a8%db%8c-%d9%81%d8%a7%d8%b2%db%8c-%d8%a8","status":"publish","type":"post","link":"http:\/\/www.irantahgig.ir\/?p=29959","title":{"rendered":"\u062a\u0648\u0633\u0639\u0647\u0621 \u0628\u0631\u0646\u0627\u0645\u0647 \u0631\u06cc\u0632\u06cc \u0633\u0644\u0633\u0644\u0647 \u0645\u0631\u0627\u062a\u0628\u06cc \u0641\u0627\u0632\u06cc \u0628\u0631 \u0645\u0628\u0646\u0627\u06cc \u0622\u0646\u0627\u0644\u06cc\u0632 \u0647\u0627\u06cc SWOT \u0628\u0631\u0627\u06cc \u0635\u0646\u0639\u062a \u0647\u0648\u0627\u067e\u06cc\u0645\u0627\u06cc\u06cc \u062f\u0631 \u06a9\u0634\u0648\u0631 \u062a\u0631\u06a9\u06cc\u0647"},"content":{"rendered":"

Development of a fuzzy ANP based SWOT analysis for the airline industry in Turkey<\/span><\/p>\n

\u062a\u0627\u0631\u06cc\u062e:<\/strong> \u06f2\u06f0\u06f1\u06f2<\/span><\/p>\n

\u067e\u0627\u06cc\u06af\u0627\u0647: <\/strong>\u0627\u0644\u0632\u0648\u06cc\u0631<\/span><\/p>\n

\u0644\u06cc\u0646\u06a9 \u062f\u0627\u0646\u0644\u0648\u062f \u0627\u0635\u0644 \u0645\u0642\u0627\u0644\u0647<\/a><\/span><\/p>\n

\"OK\"<\/span><\/p>\n

\t

\n\n\t\t\n\t\t
\n\t\t\t200,000 \u0631\u06cc\u0627\u0644 – \u0627\u0636\u0627\u0641\u0647 \u06a9\u0631\u062f\u0646 \u0628\u0647 \u0633\u0628\u062f \u062e\u0631\u06cc\u062f<\/span> <\/span><\/a>\u0646\u0647\u0627\u06cc\u06cc \u06a9\u0631\u062f\u0646 \u062e\u0631\u06cc\u062f<\/a>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t<\/svg>\n\t\t\t\t\t\t\u0645\u0648\u0631\u062f \u0628\u0647 \u0633\u0628\u062f \u062e\u0631\u06cc\u062f \u0627\u0636\u0627\u0641\u0647 \u0634\u062f\t\t\t\t\t<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t

<\/span><\/p>\n

\u0646\u0627\u0645 \u0645\u062c\u0644\u0647:\u00a0<\/strong>Expert Systems with Applications<\/span><\/span><\/p>\n

\u0642\u06cc\u0645\u062a:<\/strong> \u06f2\u06f0\u06f0,\u06f0\u06f0\u06f0 \u0631\u06cc\u0627\u0644<\/span><\/p>\n

\u062a\u0639\u062f\u0627\u062f \u0635\u0641\u062d\u0627\u062a \u0627\u0646\u06af\u0644\u06cc\u0633\u06cc:<\/strong> \u06f1\u06f1<\/span><\/p>\n

\u062a\u0639\u062f\u0627\u062f \u0635\u0641\u062d\u0627\u062a \u0641\u0627\u0631\u0633\u06cc:<\/strong> \u06f2\u06f6<\/span><\/p>\n

\u06a9\u062f: <\/strong>\u06f4\u06f0\u06f0\u06f9\u06f5<\/span><\/p>\n

\u0686\u06a9\u06cc\u062f\u0647 \u0641\u0627\u0631\u0633\u06cc<\/span><\/h3>\n

\u00a0\u0622\u0646\u0627\u0644\u06cc\u0632 (SOWT) \u0642\u0648\u062a\u200c\u0647\u0627\u060c \u0636\u0639\u0641\u200c\u0647\u0627\u060c \u0641\u0631\u0635\u062a\u200c\u0647\u0627 \u0648 \u062a\u0647\u062f\u06cc\u062f\u0647\u0627. (\u062a\u062c\u0632\u06cc\u0647 \u0648 \u062a\u062d\u0644\u06cc\u0644 \u0633\u0627\u0632\u0645\u0627\u0646\u06cc \u06a9\u0647 \u0628\u0647 \u0633\u0627\u0632\u0645\u0627\u0646\u200c\u0647\u0627 \u06a9\u0645\u06a9 \u0645\u06cc\u200c\u06a9\u0646\u062f \u062a\u0627 \u0628\u062a\u0648\u0627\u0646\u0646\u062f \u0645\u0646\u0627\u0628\u0639 \u062f\u0627\u062e\u0644\u06cc \u062e\u0648\u062f \u0631\u0627 \u062f\u0631 \u062f\u0648\u0631\u0647\u200c\u0647\u0627\u06cc \u0642\u062f\u0631\u062a \u0648 \u0636\u0639\u0641 \u062a\u062c\u0632\u06cc\u0647 \u0648 \u062a\u062d\u0644\u06cc\u0644 \u06a9\u0631\u062f\u0647 \u0648 \u0622\u0646\u200c\u0647\u0627 \u0631\u0627 \u062f\u0631 \u0628\u0631\u0627\u0628\u0631 \u0645\u062d\u06cc\u0637 \u062e\u0627\u0631\u062c\u06cc \u062f\u0631 \u062f\u0648\u0631\u0647\u200c\u0647\u0627\u06cc \u0641\u0631\u0635\u062a\u200c\u0647\u0627 \u0648 \u062a\u0647\u062f\u06cc\u062f\u200c\u0647\u0627 \u0628\u0627 \u0647\u0645 \u0647\u0645\u0627\u0647\u0646\u06af \u06a9\u0646\u0646\u062f. \u062f\u0631 \u0628\u0633\u06cc\u0627\u0631\u06cc \u0627\u0632 \u0645\u0648\u0627\u0631\u062f \u0628\u0631\u0627\u06cc \u0627\u0631\u0632\u06cc\u0627\u0628\u06cc \u062f\u06cc\u06af\u0631 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u200c\u0647\u0627 \u0628\u0647 \u0645\u0646\u0638\u0648\u0631 \u062a\u0639\u06cc\u06cc\u0646 \u0628\u0647\u062a\u0631\u06cc\u0646 \u0622\u0646\u200c\u0647\u0627 \u0628\u0631\u0627\u06cc \u0627\u0631\u0627\u0626\u0647 \u062f\u0631 \u062c\u0627\u06cc\u06af\u0627\u0647 \u0634\u063a\u0644\u06cc \u0648 \u062a\u062c\u0627\u0631\u06cc \u0645\u0648\u0631\u062f \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0642\u0631\u0627\u0631 \u06af\u0631\u0641\u062a\u0647 \u0627\u0633\u062a. \u0627\u0647\u062f\u0627\u0641 \u0627\u06cc\u0646 \u0645\u0637\u0627\u0644\u0639\u0647 \u062a\u0647\u06cc\u0647 \u0648 \u062a\u062f\u0627\u0631\u06a9 \u0645\u0628\u0646\u0627\u06cc \u06a9\u0645\u06cc \u0627\u0633\u062a \u06a9\u0647 \u0628\u0647 \u0637\u0648\u0631 \u062a\u062d\u0644\u06cc\u0644\u06cc \u0631\u062a\u0628\u0647\u200c\u0628\u0646\u062f\u06cc \u0641\u0627\u06a9\u062a\u0648\u0631\u0647\u0627 \u062f\u0631 \u0622\u0646\u0627\u0644\u06cc\u0632SWOT \u0627\u0632 \u0637\u0631\u06cc\u0642 \u06cc\u06a9 \u0631\u0648\u0634 \u062a\u0635\u0645\u06cc\u0645\u200c\u06af\u06cc\u0631\u06cc \u0686\u0646\u062f\u200c\u0636\u0627\u0628\u0637\u0647\u200c\u0627\u06cc \u0645\u062a\u062f\u0627\u0648\u0644 \u0648 \u0631\u0648\u0634 \u067e\u0631\u062f\u0627\u0632\u0634 \u062a\u062d\u0644\u06cc\u0644\u06cc \u0634\u0628\u06a9\u0647 (ANP) \u0631\u0627\u062a\u0639\u06cc\u06cc\u0646 \u0645\u06cc\u200c\u06a9\u0646\u062f. \u062f\u0631 \u0627\u06cc\u0646 \u0645\u0637\u0627\u0644\u0639\u0647 \u0631\u0648\u0634 ANP \u062a\u0631\u062c\u06cc\u062d \u062f\u0627\u062f\u0647 \u0634\u062f\u0647 \u0627\u0633\u062a \u0632\u06cc\u0631\u0627 \u0638\u0631\u0641\u06cc\u062a \u0622\u0646 \u0628\u0631\u0627\u06cc \u0645\u062f\u0644 \u067e\u062a\u0627\u0646\u0633\u06cc\u0644\u06cc \u0648\u0627\u0628\u0633\u062a\u0647 \u0628\u0647 \u0641\u0627\u06a9\u062a\u0648\u0631\u0647\u0627\u06cc swot \u0645\u06cc\u200c\u0628\u0627\u0634\u062f. \u0645\u0646\u062d\u0635\u0631 \u0628\u0647 \u0641\u0631\u062f\u06cc \u0627\u06cc\u0646 \u0645\u0637\u0627\u0644\u0639\u0647 \u0627\u0632 \u0637\u0631\u06cc\u0642 \u062a\u0631\u06a9\u06cc\u0628 \u06a9\u0631\u062f\u0646 \u0627\u0628\u0647\u0627\u0645\u0627\u062a \u0627\u0635\u0644\u06cc \u0648 \u062e\u0637\u0627\u06cc \u062a\u062e\u0645\u06cc\u0646\u06cc \u0645\u0631\u062d\u0644\u0647\u200c\u06cc \u062a\u0635\u0645\u06cc\u0645\u200c\u06af\u06cc\u0631\u06cc \u0627\u0646\u0633\u0627\u0646\u06cc \u0628\u0647 \u0645\u0646\u0638\u0648\u0631 \u0645\u0646\u0637\u0642 \u0641\u0627\u0632\u06cc (\u0645\u0646\u0637\u0642\u06cc \u06a9\u0647 \u062f\u0631 \u0622\u0646 \u0628\u0631\u062e\u0644\u0627\u0641 \u0645\u0646\u0637\u0642\u200c\u0647\u0627\u06cc \u06a9\u0644\u0627\u0633\u06cc\u06a9 \u0639\u0648\u0627\u0645\u0644 \u0645\u062a\u063a\u06cc\u0631 \u0645\u062b\u0644\u00a0 \u0632\u0645\u0627\u0646 \u0648 \u0627\u062d\u062a\u0645\u0627\u0644 \u0631\u0627 \u062f\u0631 \u0642\u0627\u0644\u0628 \u0627\u0639\u062f\u0627\u062f \u0628\u06cc\u0627\u0646 \u0645\u06cc\u200c\u06a9\u0646\u062f) \u0628\u06cc\u0627\u0646 \u0645\u06cc\u200c\u0634\u0648\u062f. \u0645\u062a\u062f\u0648\u0644\u0648\u0698\u06ccANP \u0641\u0627\u0632\u06ccSWOT \u0628\u0631\u0627\u06cc \u0635\u0646\u0639\u062a \u062e\u0637\u0648\u0637 \u0647\u0648\u0627\u067e\u06cc\u0645\u0627\u06cc\u06cc \u06a9\u0634\u0648\u0631 \u062a\u0631\u06a9\u06cc\u0647 \u0627\u062c\u0631\u0627 \u0648 \u0622\u0632\u0645\u0627\u06cc\u0634 \u0634\u062f. \u0646\u062a\u0627\u06cc\u062c \u0646\u0634\u0627\u0646 \u062f\u0627\u062f\u0646\u062f \u06a9\u0647 \u0628\u0631\u0646\u0627\u0645\u0647\u200c\u0631\u06cc\u0632\u06cc \u0633\u0644\u0633\u0644\u0647 \u0645\u0631\u0627\u062a\u0628\u06cc \u0641\u0627\u0632\u06cc \u0628\u0631 \u0645\u0628\u0646\u0627\u06cc \u0622\u0646\u0627\u0644\u06cc\u0632\u0647\u0627\u06cc SWOT \u06cc\u06a9 \u0645\u062a\u062f\u0648\u0644\u0648\u0698\u06cc \u0628\u0627 \u0638\u0631\u0641\u06cc\u062a \u0645\u0646\u0627\u0633\u0628 \u0648 \u0628\u0627\u0644\u0627\u06cc\u06cc \u0627\u0633\u062a \u06a9\u0647 \u0628\u06cc\u0646\u0634\u06cc \u063a\u06cc\u0631\u0642\u0627\u0628\u0644 \u062a\u062e\u0645\u06cc\u0646 \u0628\u0631\u0627\u06cc \u062a\u0635\u0645\u06cc\u0645\u0627\u062a \u0645\u062f\u06cc\u0631\u06cc\u062a \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u06a9 \u062f\u0631 \u0635\u0646\u0639\u062a \u0647\u0648\u0627\u067e\u06cc\u0645\u0627\u06cc\u06cc \u062a\u0631\u06a9\u06cc\u0647 \u0631\u0627 \u0641\u0631\u0627\u0647\u0645 \u0645\u06cc\u200c\u0622\u0648\u0631\u062f \u0648 \u0647\u0645\u0686\u0646\u06cc\u0646 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f \u0628\u0647 \u0639\u0646\u0648\u0627\u0646 \u06cc\u06a9 \u0627\u0628\u0632\u0627\u0631 \u0645\u0648\u062b\u0631 \u0628\u0631\u0627\u06cc \u062f\u06cc\u06af\u0631 \u0641\u0631\u0627\u06cc\u0646\u062f\u0647\u0627\u06cc \u067e\u06cc\u0686\u06cc\u062f\u0647 \u062a\u0635\u0645\u06cc\u0645\u200c\u06af\u06cc\u0631\u06cc \u0645\u0648\u0631\u062f \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0642\u0631\u0627\u0631 \u06af\u06cc\u0631\u062f.<\/span><\/p>\n

\u0686\u06a9\u06cc\u062f\u0647 \u0627\u0646\u06af\u0644\u06cc\u0633\u06cc<\/span><\/h3>\n

Strengths, Weaknesses, Opportunities, and Threats (SWOT) analysis has been widely used to evaluate alternative strategies in order to determine the best one for given business setting. This study aims at providing a quantitative basis to analytically determine the ranking of the factors in SWOT analysis via a conventional multi-criteria decision making method, Analytic Network Process (ANP). The ANP method is preferred in this study because of its capability to model potential dependencies among the SWOT factors. The study presents uniqueness in the way it incorporates inherent vagueness and uncertainty of the human decision making process by means of the fuzzy logic. The proposed SWOT fuzzy ANP methodology was implemented and tested for the Turkish airline industry. The results showed that the SWOT fuzzy ANP is a viable and highly capable methodology that provides invaluable insights for strategic management decisions in the Turkish airline industry, and can also be used as an effective tool for other complex decision making processes<\/span><\/p>\n

\u0645\u0634\u062e\u0635\u0627\u062a \u0627\u0633\u062a\u0646\u0627\u062f\u06cc<\/strong><\/span><\/h3>\n

Sevkli, M., Oztekin, A., Uysal, O., Torlak, G., Turkyilmaz, A., & Delen, D. (2012). Development of a fuzzy ANP based SWOT analysis for the airline industry in Turkey. Expert Systems with Applications, 39(1), 14-24<\/span><\/p>\n

\u062f\u0627\u0646\u0644\u0648\u062f \u0627\u0635\u0644 \u0645\u0642\u0627\u0644\u0647<\/span><\/h3>\n

\"10002icon\"<\/a>\u0648\u06cc\u0698\u06af\u06cc\u200c\u0647\u0627\u06cc \u0645\u0642\u0627\u0644\u0647 \u062a\u0648\u0633\u0639\u0647\u0621 \u0628\u0631\u0646\u0627\u0645\u0647 \u0631\u06cc\u0632\u06cc \u0633\u0644\u0633\u0644\u0647 \u0645\u0631\u0627\u062a\u0628\u06cc \u0641\u0627\u0632\u06cc \u0628\u0631 \u0645\u0628\u0646\u0627\u06cc \u0622\u0646\u0627\u0644\u06cc\u0632 \u0647\u0627\u06cc SWOT \u0628\u0631\u0627\u06cc \u0635\u0646\u0639\u062a \u0647\u0648\u0627\u067e\u06cc\u0645\u0627\u06cc\u06cc \u062f\u0631 \u06a9\u0634\u0648\u0631 \u062a\u0631\u06a9\u06cc\u0647<\/span><\/h1>\n

\u0645\u0642\u0627\u0644\u0647 “\u062a\u0648\u0633\u0639\u0647\u0621 \u0628\u0631\u0646\u0627\u0645\u0647 \u0631\u06cc\u0632\u06cc \u0633\u0644\u0633\u0644\u0647 \u0645\u0631\u0627\u062a\u0628\u06cc \u0641\u0627\u0632\u06cc \u0628\u0631 \u0645\u0628\u0646\u0627\u06cc \u0622\u0646\u0627\u0644\u06cc\u0632 \u0647\u0627\u06cc SWOT \u0628\u0631\u0627\u06cc \u0635\u0646\u0639\u062a \u0647\u0648\u0627\u067e\u06cc\u0645\u0627\u06cc\u06cc \u062f\u0631 \u06a9\u0634\u0648\u0631 \u062a\u0631\u06a9\u06cc\u0647” \u062f\u0631 \u0633\u0627\u0644 \u06f2\u06f0\u06f1\u06f2 \u062f\u0631 \u0645\u062c\u0644\u0647\u00a0Expert Systems with Applications<\/span> \u0686\u0627\u067e \u0634\u062f\u0647 \u0648 \u062f\u0631 \u067e\u0627\u06cc\u06af\u0627\u0647 \u0627\u0637\u0644\u0627\u0639\u0627\u062a\u06cc \u0627\u0644\u0632\u0648\u06cc\u0631 \u0646\u0645\u0627\u06cc\u0647 \u0634\u062f\u0647 \u0627\u0633\u062a. \u0627\u06cc\u0646 \u0645\u0642\u0627\u0644\u0647 \u0628\u0647 \u0628\u0631\u0631\u0633\u06cc\u00a0\u00a0\u0622\u0646\u0627\u0644\u06cc\u0632 (SOWT) \u0642\u0648\u062a\u200c\u0647\u0627\u060c \u0636\u0639\u0641\u200c\u0647\u0627\u060c \u0641\u0631\u0635\u062a\u200c\u0647\u0627 \u0648 \u062a\u0647\u062f\u06cc\u062f\u0647\u0627 \u0648\u00a0\u0648\u0634 \u067e\u0631\u062f\u0627\u0632\u0634 \u062a\u062d\u0644\u06cc\u0644\u06cc \u0634\u0628\u06a9\u0647 (ANP) \u067e\u0631\u062f\u0627\u062e\u062a\u0647 \u0627\u0633\u062a. \u0647\u0645\u0686\u0646\u06cc\u0646 \u0628\u0631\u0627\u0633\u0627\u0633 \u0627\u0637\u0644\u0627\u0639\u0627\u062a \u067e\u0627\u06cc\u06af\u0627\u0647 \u0627\u0637\u0644\u0627\u0639\u0627\u062a\u06cc \u06af\u0648\u06af\u0644 \u0627\u0633\u06a9\u0648\u0644\u0627\u0631 \u0627\u06cc\u0646 \u0645\u0642\u0627\u0644\u0647 \u06f4\u06f7 \u0628\u0627\u0631 \u0645\u0648\u0631\u062f \u0627\u0633\u062a\u0646\u0627\u062f \u0642\u0631\u0627\u0631 \u06af\u0631\u0641\u062a\u0647 \u0627\u0633\u062a.<\/span><\/p>\n

\t\n\n\t\t\n\t\t

\n\t\t\t200,000 \u0631\u06cc\u0627\u0644 – \u0627\u0636\u0627\u0641\u0647 \u06a9\u0631\u062f\u0646 \u0628\u0647 \u0633\u0628\u062f \u062e\u0631\u06cc\u062f<\/span> <\/span><\/a>\u0646\u0647\u0627\u06cc\u06cc \u06a9\u0631\u062f\u0646 \u062e\u0631\u06cc\u062f<\/a>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t<\/svg>\n\t\t\t\t\t\t\u0645\u0648\u0631\u062f \u0628\u0647 \u0633\u0628\u062f \u062e\u0631\u06cc\u062f \u0627\u0636\u0627\u0641\u0647 \u0634\u062f\t\t\t\t\t<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t

Development of a fuzzy ANP based SWOT analysis for the airline industry in Turkey \u062a\u0627\u0631\u06cc\u062e: \u06f2\u06f0\u06f1\u06f2 \u067e\u0627\u06cc\u06af\u0627\u0647: \u0627\u0644\u0632\u0648\u06cc\u0631 \u0644\u06cc\u0646\u06a9 \u062f\u0627\u0646\u0644\u0648\u062f \u0627\u0635\u0644 \u0645\u0642\u0627\u0644\u0647<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[84,127,399,420,316],"tags":[],"_links":{"self":[{"href":"http:\/\/www.irantahgig.ir\/index.php?rest_route=\/wp\/v2\/posts\/29959"}],"collection":[{"href":"http:\/\/www.irantahgig.ir\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.irantahgig.ir\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.irantahgig.ir\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"http:\/\/www.irantahgig.ir\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=29959"}],"version-history":[{"count":2,"href":"http:\/\/www.irantahgig.ir\/index.php?rest_route=\/wp\/v2\/posts\/29959\/revisions"}],"predecessor-version":[{"id":29986,"href":"http:\/\/www.irantahgig.ir\/index.php?rest_route=\/wp\/v2\/posts\/29959\/revisions\/29986"}],"wp:attachment":[{"href":"http:\/\/www.irantahgig.ir\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=29959"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.irantahgig.ir\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=29959"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.irantahgig.ir\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=29959"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}