{"id":33348,"date":"2015-07-09T20:25:46","date_gmt":"2015-07-09T06:25:46","guid":{"rendered":"http:\/\/www.irantahgig.ir\/?p=33348"},"modified":"2022-12-05T09:50:06","modified_gmt":"2022-12-05T09:50:06","slug":"%da%a9%d8%aa%d8%a7%d8%a8-%d9%84%d8%a7%d8%aa%db%8c%d9%86-%d8%a7%d8%ab%d8%b1%d8%a8%d8%ae%d8%b4%db%8c-%da%a9%d9%85%d9%be%db%8c%d9%86-%d9%87%d8%a7%db%8c-%d8%a8%d8%a7%d8%b2%d8%a7%d8%b1%db%8c%d8%a7%d8%a8","status":"publish","type":"post","link":"http:\/\/www.irantahgig.ir\/?p=33348","title":{"rendered":"\u06a9\u062a\u0627\u0628 \u0644\u0627\u062a\u06cc\u0646 \u0627\u062b\u0631\u0628\u062e\u0634\u06cc \u06a9\u0645\u067e\u06cc\u0646 \u0647\u0627\u06cc \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0622\u0646\u0644\u0627\u06cc\u0646 (\u06f2\u06f0\u06f1\u06f3)"},"content":{"rendered":"

\u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0622\u0646\u0644\u0627\u06cc\u0646 \u06cc\u06a9\u06cc \u0627\u0632 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u200c\u0647\u0627\u06cc \u0627\u0633\u0627\u0633\u06cc \u062f\u0631 \u0634\u0631\u06a9\u062a\u200c\u0647\u0627\u06cc \u0627\u0645\u0631\u0648\u0632\u06cc \u0645\u0648\u0641\u0642 \u0627\u0633\u062a. \u0628\u0633\u06cc\u0627\u0631\u06cc \u0627\u0632 \u0634\u0631\u06a9\u062a\u200c\u0647\u0627\u06cc \u0628\u0632\u0631\u06af \u0641\u0646\u0627\u0648\u0631\u06cc \u062c\u0647\u0627\u0646 \u0627\u0632 \u062c\u0645\u0644\u0647 \u06af\u0648\u06af\u0644 \u062f\u0631\u0622\u0645\u062f \u062e\u0648\u062f \u0631\u0627 \u0627\u0632 \u0627\u06cc\u0646 \u0631\u0627\u0647 \u0628\u0647 \u062f\u0633\u062a \u0645\u06cc\u200c\u0622\u0648\u0631\u0646\u062f. \u06a9\u0645\u067e\u06cc\u0646\u200c\u0647\u0627\u06cc\u06cc \u06a9\u0647 \u06cc\u06a9 \u0634\u0631\u06a9\u062a \u062f\u0631 \u0627\u06cc\u0646\u062a\u0631\u0646\u062a \u0648 \u0628\u0631\u0627\u06cc \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0622\u0646\u0644\u0627\u06cc\u0646 \u0628\u0647 \u06a9\u0627\u0631 \u0645\u06cc\u200c\u0628\u0631\u062f \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f \u0628\u0647 \u0639\u0644\u0644 \u0645\u062e\u062a\u0644\u0641\u06cc \u062f\u0686\u0627\u0631 \u0634\u06a9\u0633\u062a \u06cc\u0627 \u0645\u0648\u0641\u0642\u06cc\u062a \u06af\u0631\u062f\u062f. \u06a9\u062a\u0627\u0628 \u0644\u0627\u062a\u06cc\u0646 \u0627\u062b\u0631\u0628\u062e\u0634\u06cc \u06a9\u0645\u067e\u06cc\u0646 \u0647\u0627\u06cc \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0622\u0646\u0644\u0627\u06cc\u0646 \u0627\u0632 \u062c\u0645\u0644\u0647 \u062c\u062f\u06cc\u062f\u062a\u0631\u06cc\u0646 \u0645\u0646\u0627\u0628\u0639 \u0628\u0631\u0627\u06cc \u062f\u0627\u0634\u062a\u0646 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0645\u0648\u0641\u0642 \u062f\u0631 \u0627\u06cc\u0646\u062a\u0631\u0646\u062a \u0627\u0633\u062a.<\/span><\/p>\n

\u0645\u0634\u062e\u0635\u0627\u062a \u06a9\u062a\u0627\u0628 \u0644\u0627\u062a\u06cc\u0646 \u0627\u062b\u0631\u0628\u062e\u0634\u06cc \u06a9\u0645\u067e\u06cc\u0646 \u0647\u0627\u06cc \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0622\u0646\u0644\u0627\u06cc\u0646<\/span><\/h1>\n

\u0646\u0627\u0645 \u06a9\u062a\u0627\u0628:\u00a0<\/strong>Effectiveness of Online Marketing Campaigns<\/span><\/span><\/p>\n

\u0646\u0648\u06cc\u0633\u0646\u062f\u0647:<\/strong> Sebastian Klapdor<\/span><\/span><\/p>\n

\u0632\u0628\u0627\u0646:<\/strong> \u0627\u0646\u06af\u0644\u06cc\u0633\u06cc<\/span><\/p>\n

\u062a\u0627\u0631\u06cc\u062e \u0686\u0627\u067e: <\/strong>\u06f2\u06f0\u06f1\u06f3<\/span><\/p>\n

\u0648\u06cc\u0631\u0627\u0633\u062a:<\/strong> \u0627\u0648\u0644<\/span><\/p>\n

\u0646\u0627\u0634\u0631:\u00a0<\/strong>Springer<\/span><\/span><\/p>\n

\u062a\u0639\u062f\u0627\u062f \u0641\u0635\u0648\u0644:<\/strong> \u06f6 \u0641\u0635\u0644<\/span><\/p>\n

\u062a\u0639\u062f\u0627\u062f \u0635\u0641\u062d\u0627\u062a:<\/strong> \u06f1\u06f4\u06f5 \u0635\u0641\u062d\u0647<\/span><\/p>\n

\u062d\u062c\u0645 \u0641\u0627\u06cc\u0644:<\/strong> \u06f2 \u0645\u06af\u0627\u0628\u0627\u06cc\u062a<\/span><\/p>\n

\u00a0<\/span><\/p>\n

\"\u06a9\u062a\u0627\u0628<\/p>\n

\u0645\u0639\u0631\u0641\u06cc \u06a9\u062a\u0627\u0628 \u0644\u0627\u062a\u06cc\u0646 \u0627\u062b\u0631\u0628\u062e\u0634\u06cc \u06a9\u0645\u067e\u06cc\u0646 \u0647\u0627\u06cc \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0622\u0646\u0644\u0627\u06cc\u0646<\/span><\/h2>\n

\u06a9\u062a\u0627\u0628 \u0644\u0627\u062a\u06cc\u0646 \u0627\u062b\u0631\u0628\u062e\u0634\u06cc \u06a9\u0645\u067e\u06cc\u0646 \u0647\u0627\u06cc \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0622\u0646\u0644\u0627\u06cc\u0646 \u062f\u0631 \u0633\u0627\u0644 \u06f2\u06f0\u06f1\u06f3 \u062a\u0648\u0633\u0637 \u0633\u0628\u0627\u0633\u062a\u06cc\u0646 \u06a9\u0644\u0627\u067e\u062f\u0648\u0631 \u0646\u0648\u0634\u062a\u0647 \u0634\u062f\u0647 \u0627\u0633\u062a. \u0627\u06cc\u0646 \u06a9\u062a\u0627\u0628 \u0628\u0631\u0627\u06cc \u0627\u0641\u0631\u0627\u062f \u0648 \u0634\u0631\u06a9\u062a\u200c\u0647\u0627\u06cc\u06cc \u06a9\u0647 \u0642\u0635\u062f \u062f\u0627\u0631\u0646\u062f \u0645\u0642\u062f\u0627\u0631\u06cc \u0627\u0632 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u062e\u0648\u062f \u0631\u0627 \u0628\u0647 \u0635\u0648\u0631\u062a \u0622\u0646\u0644\u0627\u06cc\u0646 \u0627\u0646\u062c\u0627\u0645 \u062f\u0647\u0646\u062f \u06cc\u06a9 \u0627\u0646\u062a\u062e\u0627\u0628 \u0645\u0646\u0627\u0633\u0628 \u0627\u0633\u062a. \u062f\u0631 \u0627\u06cc\u0646 \u06a9\u062a\u0627\u0628 \u0627\u0635\u0648\u0644 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u0622\u0646\u0644\u0627\u06cc\u0646 \u0648 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u0645\u0648\u062a\u0648\u0631\u0647\u0627\u06cc \u062c\u0633\u062a\u062c\u0648 \u0628\u0631\u0627\u06cc \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u0622\u0646\u0644\u0627\u06cc\u0646 \u0622\u0645\u062f\u0647 \u0627\u0633\u062a. \u0647\u0645\u0686\u0646\u06cc\u0646 \u0646\u062d\u0648\u0647 \u0645\u062f\u06cc\u0631\u06cc\u062a \u06a9\u0645\u067e\u06cc\u062a \u062a\u0628\u0644\u06cc\u063a\u0627\u062a\u06cc \u0628\u0631\u0627\u06cc \u062f\u0627\u0634\u062a\u0646 \u0628\u0647\u062a\u0631\u06cc\u0646 \u0627\u062b\u0631\u0628\u062e\u0634\u06cc \u062f\u0631 \u0627\u06cc\u0646 \u06a9\u062a\u0627\u0628 \u0628\u0647 \u0635\u0648\u0631\u062a \u0645\u0641\u0635\u0644 \u0622\u0645\u062f\u0647 \u0627\u0633\u062a. \u0627\u06cc\u0646 \u06a9\u062a\u0627\u0628 \u062f\u0631 \u06f6 \u0641\u0635\u0644 \u0633\u0627\u0632\u0645\u0627\u0646\u062f\u0647\u06cc \u0634\u062f\u0647 \u0627\u0633\u062a \u06a9\u0647 \u0639\u0628\u0627\u0631\u062a\u0646\u062f \u0627\u0632:<\/span><\/p>\n

\u0641\u0635\u0644 \u0627\u0648\u0644:<\/strong> \u0645\u0642\u062f\u0645\u0647<\/span><\/p>\n

\u0641\u0635\u0644 \u062f\u0648\u0645:<\/strong> \u0645\u0631\u0648\u0631\u06cc \u06a9\u0644\u06cc \u0628\u0631 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u0627\u06cc\u0646\u062a\u0631\u0646\u062a\u06cc<\/span><\/p>\n

\u0641\u0635\u0644 \u0633\u0648\u0645:<\/strong> \u067e\u0698\u0648\u0647\u0634\u200c\u0647\u0627\u06cc \u0645\u0648\u062c\u0648\u062f \u0648 \u067e\u0627\u06cc\u0647\u200c\u0647\u0627\u06cc \u0645\u0641\u0647\u0648\u0645\u06cc<\/span><\/p>\n

\u0641\u0635\u0644 \u0686\u0647\u0627\u0631\u0645:<\/strong> \u0645\u0637\u0627\u0644\u0639\u0647 \u0627\u0648\u0644: \u0627\u062b\u0631\u0628\u062e\u0634\u06cc \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u0622\u0646\u0644\u0627\u06cc\u0646 \u0686\u0646\u062f \u06a9\u0627\u0646\u0627\u0644\u0647<\/span><\/p>\n

\u0641\u0635\u0644 \u067e\u0646\u062c\u0645:<\/strong> \u0645\u0637\u0627\u0644\u0639\u0647 \u062f\u0648\u0645: \u0627\u062b\u0631\u0628\u062e\u0634\u06cc \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u062f\u0631 \u0645\u0648\u062a\u0648\u0631\u0647\u0627\u06cc \u062c\u0633\u062a\u062c\u0648<\/span><\/p>\n

\u0641\u0635\u0644 \u0634\u0634\u0645:<\/strong> \u0646\u062a\u06cc\u062c\u0647 \u06af\u06cc\u0631\u06cc \u0648 \u0645\u0641\u0627\u0647\u06cc\u0645 \u0636\u0645\u0646\u06cc<\/span><\/p>\n

\u062e\u0631\u06cc\u062f \u0648 \u062f\u0627\u0646\u0644\u0648\u062f \u06a9\u062a\u0627\u0628 \u0644\u0627\u062a\u06cc\u0646 \u0627\u062b\u0631\u0628\u062e\u0634\u06cc \u06a9\u0645\u067e\u06cc\u0646 \u0647\u0627\u06cc \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0622\u0646\u0644\u0627\u06cc\u0646<\/span><\/h2>\n

\u0634\u0645\u0627 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u06cc\u062f \u0628\u0627 \u062e\u0631\u06cc\u062f \u0648 \u062f\u0627\u0646\u0644\u0648\u062f\u00a0\u06a9\u062a\u0627\u0628 \u0644\u0627\u062a\u06cc\u0646 \u0627\u062b\u0631\u0628\u062e\u0634\u06cc \u06a9\u0645\u067e\u06cc\u0646 \u0647\u0627\u06cc \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0622\u0646\u0644\u0627\u06cc\u0646 \u0627\u0632 \u0645\u0632\u0627\u06cc\u0627\u06cc \u0627\u06cc\u0646 \u062e\u0631\u06cc\u062f \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0646\u0645\u0627\u06cc\u06cc\u062f \u06a9\u0647 \u0639\u0628\u0627\u0631\u062a\u0646\u062f \u0627\u0632:<\/span><\/p>\n

\u06f1- \u0645\u062a\u0646 \u06a9\u0627\u0645\u0644\u00a0<\/strong>\u06a9\u062a\u0627\u0628 \u0644\u0627\u062a\u06cc\u0646 \u0627\u062b\u0631\u0628\u062e\u0634\u06cc \u06a9\u0645\u067e\u06cc\u0646 \u0647\u0627\u06cc \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0622\u0646\u0644\u0627\u06cc\u0646 \u0628\u0647 \u0635\u0648\u0631\u062a pdf<\/span><\/p>\n

\u06f2- \u062f\u0633\u062a\u0631\u0633\u06cc \u0633\u0631\u06cc\u0639 \u0628\u0647 \u0644\u06cc\u0646\u06a9 \u062f\u0627\u0646\u0644\u0648\u062f<\/strong> \u067e\u0633 \u0627\u0632 \u067e\u0631\u062f\u0627\u062e\u062a<\/span><\/p>\n

\u06f3- \u067e\u0627\u0633\u062e\u06af\u0648\u06cc\u06cc \u0633\u0631\u06cc\u0639<\/strong> \u0628\u0647 \u0633\u0648\u0627\u0644\u0627\u062a \u067e\u0633 \u0627\u0632 \u062e\u0631\u06cc\u062f<\/span><\/p>\n

\n

\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

\u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0622\u0646\u0644\u0627\u06cc\u0646 \u06cc\u06a9\u06cc \u0627\u0632 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u200c\u0647\u0627\u06cc \u0627\u0633\u0627\u0633\u06cc \u062f\u0631 \u0634\u0631\u06a9\u062a\u200c\u0647\u0627\u06cc \u0627\u0645\u0631\u0648\u0632\u06cc \u0645\u0648\u0641\u0642 \u0627\u0633\u062a. \u0628\u0633\u06cc\u0627\u0631\u06cc \u0627\u0632 \u0634\u0631\u06a9\u062a\u200c\u0647\u0627\u06cc \u0628\u0632\u0631\u06af \u0641\u0646\u0627\u0648\u0631\u06cc \u062c\u0647\u0627\u0646 \u0627\u0632 \u062c\u0645\u0644\u0647 \u06af\u0648\u06af\u0644 \u062f\u0631\u0622\u0645\u062f \u062e\u0648\u062f \u0631\u0627 \u0627\u0632 \u0627\u06cc\u0646 \u0631\u0627\u0647 \u0628\u0647 \u062f\u0633\u062a \u0645\u06cc\u200c\u0622\u0648\u0631\u0646\u062f. \u06a9\u0645\u067e\u06cc\u0646\u200c\u0647\u0627\u06cc\u06cc \u06a9\u0647 \u06cc\u06a9 \u0634\u0631\u06a9\u062a \u062f\u0631 \u0627\u06cc\u0646\u062a\u0631\u0646\u062a \u0648 \u0628\u0631\u0627\u06cc \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0622\u0646\u0644\u0627\u06cc\u0646 \u0628\u0647 \u06a9\u0627\u0631 \u0645\u06cc\u200c\u0628\u0631\u062f \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f \u0628\u0647 \u0639\u0644\u0644 \u0645\u062e\u062a\u0644\u0641\u06cc \u062f\u0686\u0627\u0631 \u0634\u06a9\u0633\u062a \u06cc\u0627 \u0645\u0648\u0641\u0642\u06cc\u062a \u06af\u0631\u062f\u062f. \u06a9\u062a\u0627\u0628 \u0644\u0627\u062a\u06cc\u0646 \u0627\u062b\u0631\u0628\u062e\u0634\u06cc \u06a9\u0645\u067e\u06cc\u0646 […]<\/p>\n","protected":false},"author":3,"featured_media":33346,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[61,84,365,368],"tags":[],"_links":{"self":[{"href":"http:\/\/www.irantahgig.ir\/index.php?rest_route=\/wp\/v2\/posts\/33348"}],"collection":[{"href":"http:\/\/www.irantahgig.ir\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.irantahgig.ir\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.irantahgig.ir\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"http:\/\/www.irantahgig.ir\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=33348"}],"version-history":[{"count":4,"href":"http:\/\/www.irantahgig.ir\/index.php?rest_route=\/wp\/v2\/posts\/33348\/revisions"}],"predecessor-version":[{"id":262121,"href":"http:\/\/www.irantahgig.ir\/index.php?rest_route=\/wp\/v2\/posts\/33348\/revisions\/262121"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.irantahgig.ir\/index.php?rest_route=\/wp\/v2\/media\/33346"}],"wp:attachment":[{"href":"http:\/\/www.irantahgig.ir\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=33348"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.irantahgig.ir\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=33348"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.irantahgig.ir\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=33348"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}